Tue.Jan 10, 2017

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How to Prepare and Keep Your Content Strategy in Check

Cision

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. But in order to reap those benefits, you need the right approach. How does your brand’s 2017 strategy look? We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and best practices.

Strategy 183
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6 ways to better prepare for a fake news attack

Communications Conversations

If there was one “trend” that emerged in 2016 that should scare the bejesus out of PR counselors it’s this: Fake news. We’ve all read about the phenomenon by now and its impact on the 2016 election. But, what you may not have given as much thought to is fake news’ potential impact on your company, its executives and your organization’s reputation.

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Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 65
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You Don’t Need Forrest Gump’s Mom for an Effective Live Video

PR News

Every six months the Television Critics Association (TCA)—some 400 folks in the media who get paid to watch television and write, talk, tweet and blog about it—commandeers a Hollywood-area hotel for two to three weeks. During that time the critics, holed up in a darkened ballroom, are witness to an almost nonstop parade of broadcast, cable… Continued.

Video 58
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Top 5 New Year’s Resolutions PR Pros Can Actually Keep

Stern + Associates

It’s that time again when we reflect on the year behind us and attempt to improve the year ahead – or at least until early February, when research shows 80. The post Top 5 New Year’s Resolutions PR Pros Can Actually Keep appeared first on Stern Strategy Group.

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Top 5 New Year’s Resolutions PR Pros Can Actually Keep

Stern + Associates

It’s that time again when we reflect on the year behind us and attempt to improve the year ahead – or at least until early February, when research shows 80%. The post Top 5 New Year’s Resolutions PR Pros Can Actually Keep appeared first on Stern Strategy Group.

Groups 48
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5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

Video is far from being the new kid on the block. Communication pros have used it for years in client work. What has changed is the ease of creating and distributing video. While produced videos remain a valuable tool, the ability to create video with little more than a smartphone has opened up new avenues for incorporating it into your business strategy.

Video 44
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Using the PARLA Technique to Improve Business Processes

prTini

Having spent my fair share of time at parks and on playdates with my little toddler, there’s a common theme that I often hear from other parents as they talk to their kids—and one that I’ve even used from time to time myself. It’s most often heard when a tiny human has done something that, let’s just say, could have been better thought out. “Was that a good choice?”.