Shopping for Content Marketing in the Discount Store [UML]
Sword and the Script
AUGUST 20, 2016
There may well be a disconnect between strategy and execution in B2B marketing. While businesses usually don’t think twice about investing in research, personas and messaging platforms, when it comes to execution, someone is usually counting pennies. It seems to me B2B spends a lot of time perusing whatever tactics are on sale at the discount store.
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