Tue.Mar 29, 2016

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8 Ways to Make Your Press Release More Effective

Cision

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors. – Richard Toohey, writing in Public Relations Quarterly , Fall 1972.

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Back to Basics: Press Release “Musts” To Check For Before You Submit

Marketwired

Mu. [By Angela Buna & Kait Fowlie]. Many PR professionals are well-versed in the basics of writing news releases (for those of who you want a refresher, refer to our editorial guide – revisit our post, How to Build Successful News Releases ). Aside from structure and content, there are certain essential elements of a release, from an operational perspective, that are worth reviewing.

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Behind the Headlines With Kim Spear

Cision

The basic principles of PR remain the same around the world. But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry.

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Content Strategy Challenges for Digital Marketers

The Proactive Report

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Guest: Brandon Andersen, Chief Strategist Ceralytics. Previously Marketing Director for Cision. @andersenology. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing.

Strategy 100
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Free White Paper! Defend Against Crises With Grassroots Support

Cision

Political crises are inevitable, but most organizations don’t have the proper plan to mitigate damage. So what do you need to do to prepare in advance? With the proper support, your organization will be ready to face crises head on. Cision’s free white paper, “ The 7 Steps to Building Grassroots Support That Mitigates Crisis ,” outlines how you can rally the right support, inform your audience of important issues and get them involved when a crisis hits.

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The Back Story (and Drama) Behind 20 Years in Asia

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Agency opened its doors in Asia on Oct. 20, 1996. It has been an amazing, fun, torturous, weird, satisfying, frustrating and enlightening run. I made my first trip to Asia in 1994 as part of a press tour for Hyundai Electronics (now known as Hynix).

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How to Transform Your Marketing with Real-Time Content

Beyond PR

There’s no debating content marketing’s critical role in driving revenue and ROI. However, to get the most out of your investment, you can’t create content for content’s sake. Marketers and PR pros are called on to strategically develop content that resonates with audiences’ fluctuating needs. While evergreen content is useful in establishing a strong foundation, you must balance it with real-time content that’s responsive to the trends and topics currently making waves in your industry.

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The PR Stunt that Saved Batman for Generations

Sword and the Script

by Frank Strong. PR is a long term strategy. Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business. While reinvention is a timeless PR positioning strategy , for Batman the process would take decades of passion, luck and a PR stunt. A poor showing of Batman on television in 1966, would turn Michael Uslan into a generational hero of a different kind, according to the Marketplace story about a boy who saved Batman.

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Navigating the Subcontractor Relationship

Solo PR Pro

At some stage during your solo journey, you will likely face a situation where you’ll need to enlist the help of others either temporarily for a one-time project or on a more ongoing basis. Working with subcontractors can offer you the flexibility of forming a semi-permanent team whenever you may need more hands on deck to get the job done. This edifice of support can also be valuable in multiple ways, not just in terms of providing more people to handle the workload but also showcasing you as o

System 40
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Yes, Briana, there really is a key to measuring PR

Katie Paine's Measurement Blog

A contributing writer to Ragan’s PR Daily, Briana Severson, just accused me (and all you other Measurement Mavens) of “lying” because we say we have the key to measuring PR, Needless to say, I take exception to that. I understand that measurement is a controversial topic and not all are doing it right. But to suggest that […].

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Case Study: Amplify Media Relations with Paid Social Advertising

prTini

When there is an opportunity in the marketplace you need to strike quickly and effectively. Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. As we’ve discussed before, contemporary PR pros know the clip is just step 1 now. As news consumption continues to change and become more personalized, landing a placement isn’t enough anymore.

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5 Tips For Great PR Story Angles

ImPRessions - Crenshaw Communications

In public relations , there’s a visceral thrill to connecting with a reporter and making a relevant story happen. The road to the great story is seldom a direct path from “light bulb” to posted or published, but there are some time-tested ways to develop and nurture great story ideas. Freestyle. Sometimes it pays to divert from the meeting agenda.

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