Attract, Convert, Retain, a B2B Marketing Roundup [UML]
Sword and the Script
OCTOBER 29, 2016
The buyer’s journey is a trendy topic in marketing circles and for good reason. Buyers today hop from channel to channel , and it’s never been harder for organizations to map out what that journey looks like. This is especially true for B2B organizations, with complex products and prolonged sales cycles. In a spirited effort, marketers white board all sorts of diagrams.
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