Cision
JUNE 9, 2016
Your brand needs to do more than just communicate if you want to connect with your audience. But how? Madhuri Sen, owner of Ace Brand Strategist, says authenticity needs to be a priority for brands. In this interview, Madhuri discusses the importance of building trust with your audience, why less is more for content and how to improve your communication by listening.
Beyond PR
JUNE 9, 2016
PR Newswire recently shared some tweetable tips from our award-winning marketing team. My favorite comes from Bradley H. Smith, who is responsible for marketing our IR and compliance services. His advice to “Try to entertain while you inform” is brilliant, but sometimes easier said than done. Click the above image to share Bradley’s tweetable advice.
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Cision
JUNE 9, 2016
As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?” Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. . My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good.
Communications Conversations
JUNE 9, 2016
Last week, I wrote a post about the importance of networking outside the four walls of your company. Like others, I maintain this is an essential and critical strategy to bolstering your career trajectory–and to help your current company in many different ways. In the post, I wondered aloud why so many people ignore this advice. And instead, choose to stay put and rarely network, save the times when they need a network (i.e., losing a job).
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR 20/20
JUNE 9, 2016
Editor's note: This post was originally published in November 2011 and has been updated for comprehensiveness. The goal of most marketing activities is to drive leads, which will convert to new customers and grow the business. To do this effectively, however, a deep integration between marketing and sales is needed, and it starts with shared information and processes.
Cision
JUNE 9, 2016
People are talking about your brand right now on social, in the media and in real life. How can you harness those conversations, glean insights from them and use those insights to improve your brand’s communication? The answer is monitoring. Cision’s new white paper, “ The 3 Audiences Real-Time Monitoring Unlocks For Brands ,” shares tips on how you can monitor your audiences’ conversations to learn valuable information about your target audience’s needs, what your competitors are doing and what
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