Tue.Nov 22, 2016

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5 Things to Give Thanks for in Today’s Digital Marketing World

Cision

As 2016 draws to a close, it’s natural to reflect back on the year that was. Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. 1. We’re No Longer Reaching in the Dark. As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads.

Marketing 243
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Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found.

B2B 103
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The Top-4 Digital Strategies for Effective M&A Communications

PRSay

Every PR team approaches an M&A event with a mix of trepidation and enthusiasm. A successful M&A rollout can create tremendous value for the new entity. At the same time, the M&A road is fraught with a plethora of internal and external hurdles – before, during and after the public announcement. For any M&A announcement, the fast-paced nature of the digital marketplace creates an unpredictable PR environment that will always loom over the entire lifecycle of the transaction.

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3 Benefits of Investing in Earned Media

Beyond PR

Your paid media has little impact on your audience. Why? They’re either ignoring or blocking your ads every time they see them. In fact, 88 percent of consumers state that ads have little to no influence on their purchase decisions. To break down your audience’s resistance, you need to earn back their trust by returning to a traditional approach. Enter (or rather, re-enter) earned media.

Media 79
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Clean Up Your Business' Online Presence

PR 20/20

My favorite local hangout is a restaurant less than five minutes from my house. The large food portions, reasonable prices and friendly staff keep my husband and me returning. But, they weren’t always right down the street. Before moving to their current location, they were 10 minutes up the road. When they announced the opening of the new, larger space, most established customers followed them eagerly.

Local 66

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Do You Hear What I Hear? How Social Listening Leads to Communications Success

Stern + Associates

Get a grip on the wants and needs of your target audience using social listening. The post Do You Hear What I Hear? How Social Listening Leads to Communications Success appeared first on Stern Strategy Group.

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How to Prep Plan and Serve Your Feast to Clients

Solo PR Pro

This week, the US is pausing to celebrate Thanksgiving, and it is a good time to talk turkey about your business in 2017. Planning your business is a lot like planning a Thanksgiving meal. You cannot decide on Thanksgiving morning that you’re going to prepare a feast for friends and family (well you could but it would be stressful and filled with the potential for failure).

How To 51
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Do You Hear What I Hear? How Social Listening Leads to Communications Success

Stern + Associates

Get a grip on the wants and needs of your target audience using social listening. The post Do You Hear What I Hear? How Social Listening Leads to Communications Success appeared first on Stern Strategy Group.

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#GivingTuesday Ideas for NonProfit Fundraising

wiredPRworks

#GivingTuesday is on November 29, 2016. Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. Tell us: How did you participate in 2015? What did you learn? What will do differently in 2016? #GivingTuesday Ideas for NonProfit Fundraising. Here's a timeline you can use to keep your plan on track.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Fourth Estate & Why the Traditional Media is More important than Ever

Mora Communications

The Fourth Estate is a term that refers to the press (initially it specifically referred to newspapers) as an unofficial fourth branch of government. One that is vitally important if a democracy is to function effectively. The quote has a few attributions, but it most likely originated with Edmund Burke, a British politician. According to Thomas Carlyle’s book, “Heroes and Hero Worship in History,” Burke explained that there were three Estates in Parliament, but “in the R

Media 40
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Marketers don’t be fooled – blogging still isn’t dead – the proof

Norton's Notes

So last week was rather busy, the team at Prohibition and I went out to the CIPR Pride Awards for Yorkshire & Lincolnshire and thankfully we scooped another award – this year it was “Best Consumer Relations Campaign” for a campaign we did for Interflora. However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead.

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Please Let Me Be Trump’s PR Person For A Week

The Stalwart Blog

I could fix this. Seriously I could. I think the timing is ideal because, right now, the President-Elect has got to be a bit unhinged as he realizes he actually has to…you know…govern. Trump’s in a real pickle for a couple of reasons. For one, he never really expected to win and, second, he’s ticked off more than one American over the past 18 months who can now make his ability to lead a wee bit challenging. .

Energy 105