Infographic: How to make the most of ‘social commerce’

Word-of-mouth and consumer advocates are familiar resources for brand managers, but with digital tools it’s easier than ever to connect with consumers. Consider these tips.

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Social media has transformed how brand managers interact with customers.

Instead of just spewing marketing messages, a savvy communicator has to be ready to listen to and engage their audiences on topics that matter to them. With attention spans shrinking and a tuned-in audience coming at a premium, it’s crucial to take advantage of new tools to sell to social media users.

The good news is that social media is incredibly effective.

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