Onclusive

DECEMBER 7, 2016

In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day. While the PR Engineering team at AirPR focuses on explaining the value of PR measurement, today we’re focusing on improving your PR writing — […].

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Engineering Writing Pitching Measurement 270

Communications Conversations

DECEMBER 7, 2016

Despite what you see from the Dunkin Donuts, Oreos and Starbucks of the world, starting and maintaining a corporate Instagram account isn’t always easy. The biggest reason? The constant drumbeat of visual content. Not everyone has the “machinery” needed to sustain the visual output that Instagram demands. Other companies face different challenges–like Anytime Fitness. “As a franchise system, it’s difficult to capture what’s going on in our 3,000-plus clu

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Instagram System Social Media Corporate 120

Waxing UnLyrical

DECEMBER 7, 2016

Guest Post by Rebekah Iliff. While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. This is especially useful for larger companies that require cross-functional input and approvals.

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Employee LinkedIn Engineering Leadership 72

PRSay

DECEMBER 7, 2016

The First of Two Steps in the APR Examination Process. Over the past two years, the Universal Accreditation Board (UAB) invested considerable time in updating the computer-based Examination (CBE) for Accreditation in Public Relations. The fruit of this labor was the launch of the updated 2016 Examination, which is the second step in a two-part Examination process.

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Analysis Local Data Technology 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

DECEMBER 7, 2016

Who is your target audience? For most PR, communications and marketing professionals, it’s an age-old question. And companies spend a lot of time, money and effort trying to answer it. The post How to Find Your Target Audience in Two Questions appeared first on Stern Strategy Group.

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How To Groups Strategy Communications 54

Stern + Associates

DECEMBER 7, 2016

Who is your target audience? For most PR, communications and marketing professionals, it’s an age-old question. And companies spend a lot of time, money and effort trying to answer it. The post How to Find Your Target Audience in Two Questions appeared first on Stern Strategy Group.

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How To Groups Strategy Communications 48