Tue.Jun 07, 2016

article thumbnail

The Importance of a Social ROI Lifecycle

Cision

Your brand is present on a variety of social platforms, but can it prove the impact of its posts and campaigns? Only 15 percent of marketers have proven social’s impact quantitatively. In other words, the majority of brands aren’t able to map their efforts back to business objectives. Being able to showcase earned dollars isn’t the only benefit of measuring your social strategy though.

Data 178
article thumbnail

5 Things PR Can Look Forward To This Summer

ImPRessions - Crenshaw Communications

Those working at NY public relations firms love summer as much as anyone — the weather, the abundance of events and the return of “Orange is the New Black” are just the beginning! Summer at a PR firm is also a good time to turn up the volume on fresh ideas for ongoing and new campaigns. Here are some sources of inspiration to get the juices flowing.

Sports 139
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Behind the Headlines With Aedhmar Hynes

Cision

Effective communication is universal. But with so many channels and platforms to choose from, how can you ensure your communication will be successful? Aedhmar Hynes, CEO of Text100, says you need a powerful story. No matter what platform or method of communication, a great story will always make an impact. In this interview, Aedhmar discusses the benefits of working with the C-suite, the importance of effecting positive change with communication and why better understanding your audience will l

Groups 177
article thumbnail

Voter: A Strong Brand

The Stalwart Blog

The California primaries are taking place as I write this. Like in years past, I dutifully — and proudly — went the quarter mile down to my local polling spot first thing this morning to cast my ballot. It’s the same location every year, courtesy of a gracious and generous family in our extended neighborhood who covert their two-car garage into a place where democracy can flourish.

Brand 87
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Why I’ll Never Retire From Public Relations

Reputation Us

. Why I’ll Never Retire From Public Relations. By Casey Boggs. I didn’t wake up one day and say, astutely, “I will be a PR professional.” The profession somehow chose me. My schooling, natural talents and passion for communications resulted in a career that I am now besotted with daily.

More Trending

article thumbnail

#SoloPR Topic Chat: Journey to the Future

Solo PR Pro

Mary Meeker’s 2016 Internet trends repor t is out and, as it has every year, it has inspired a great deal of discussion. The 213-slide presentation is definitely worth a read, as it has broad reaching insights that impact sectors beyond technology. Forecasting is integral to developing strategies for our clients, and this report has some insights on where technology is headed, how audiences are changing as well as key economic indicators.

Twitter 40
article thumbnail

Why Your Business Needs to Bet on Virtual Reality

Stern + Associates

Virtual reality (VR) and hype have a long-standing relationship. After more than two decades, the long-promised future of VR is finally here. Oculus – Facebook’s $2 billion bet on VR. The post Why Your Business Needs to Bet on Virtual Reality appeared first on Stern Strategy Group.

Groups 48
article thumbnail

Leading a Virtual Workforce

PRSay

What does a typical work day look like for you? How much of it do you spend commuting to and from an office? How often do you really see your coworkers between meetings and being buried in emails and work behind the closed door of your office? In 2011, we took a big step toward a virtual office. It was a one-year “test” to save money as we came out of the Great Recession (rent in downtown Chicago is expensive !).

Meeting 95
article thumbnail

Marketing Curiosity: The Cliff Notes to 5 Recent Surveys

Sword and the Script

Curiosity is an attribute that serves marketers well. Beyond understanding that something works, curiosity leads us to strive to understand why something works. I often the find the catalyst for curiosity comes in the form of a hunch, experience or intuition. Yet in this data-driven marketing climate, we’ve got to find ways to quantify those hunches.

Survey 61
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Make the Most of Your Online Newsroom with Multimedia

Beyond PR

Balancing strong content with rich multimedia is a necessity for any company’s online newsroom. Not only does it set the tone for a captivating and informative user experience, assets such as PDFs and visual galleries can help you track interactivity through downloads, clicks and social sharing. Most PR professionals already know that including multimedia assets in press releases can boost visibility and engagement.

Video 61