Cision

APRIL 7, 2016

When Facebook first launched, users searched for classmates and dorm room friends. Now, 63 percent of users (up from 47 percent in 2013) log into their accounts to get the news. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Why the shift? Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets.

Facebook 176

Facebook Media Trends Mobile 176

ImPRessions - Crenshaw Communications

APRIL 7, 2016

If you have experience working with a PR team, or if you have friends in PR, you might be wondering if public relations is a good career path for you. People work in PR for many different reasons: they love media, they have transitioned from journalism; they simply like to write and be creative.Or maybe they’re intrigued by marketing and communications strategy for organizations, or are natural ambassadors and influencers.

Television 131

Television Journalism Instagram Writing 131

Flack's Revenge

APRIL 7, 2016

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was a blast (see my blog wrap ), and I jumped at the opportunity. It looks like it will be another great event.

Tools 120

Tools Banking Technology Social Media 120

The Stalwart Blog

APRIL 7, 2016

In honor of PRSA’s Accreditation in Public Relations (APR) month, it’s only fitting that I share my journey to obtaining my APR. Fair warning, it wasn’t pretty. In fact, it was ugly, but I overcame many obstacles, learned many things about myself and now have something that I consider my greatest professional accomplishment. It all started in 2012. I decided that I wanted to obtain my APR.

Study 80

Study Skype Print Local 80

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

APRIL 7, 2016

Reaching new audiences is a constant challenge for most brands. And with so many promotion options across social, paid, earned, and owned media, a multichannel strategy is the only way to successfully connect with today’s influencers and customers. But are you missing out by limiting your geographic influence? Expanding your message’s reach beyond your home country’s borders has the potential to unlock a treasure trove of new audiences and future brand enthusiasts.

Local 56

Local Internal International Energy 56