Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. How can you become an asset to your next company or position? Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalist

Television 172

Television Pitching Journalism Interviews 172

The Stalwart Blog

AUGUST 16, 2016

Ever submitted an award nomination for a client and then were shocked to learn they didn’t win? When it comes to suggesting a professional or company for an award, there are certain things nominators should keep in mind to ensure their submission shines. . The Phoenix Business Journal recently announced their 40-Under-40 winners and their judging panel shared some insight on what they look for and how a nomination may stand out from the rest.

Nonprofit 78

Nonprofit Community Journalism Leadership 78

Shift Communications

AUGUST 16, 2016

Across all areas of business, there are a few must-haves when it comes to your company’s PR plan. You may not think your tech startup is very similar to an established consumer restaurant, for example, and looking at operational procedures, you’re probably right. However, from a PR perspective, there are several standard, no-buts-about-it things that should be in any company PR plan.

Company 78

Company Guidelines Crisis Measurement 78

PR News

AUGUST 16, 2016

If it’s your job to create and share content on behalf of a brand, then you know the feeling of shooting in the dark. You’re constantly asking yourself if an article or blog post idea will resonate with your target audience, or if content shared on Twitter, Facebook or Instagram (or Snapchat, if you don’t… Continued. The post How to Make Your Community the Heart of Your Content Strategy appeared first on PR News Blog.

Community 72

Community Strategy How To Instagram 72

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

AUGUST 16, 2016

Pitching the media often feels like preparing for a first date. First impressions matter and it can be difficult to find an angle that leads to an interview and media coverage. Landing a second date comes down to knowing exactly what kind of connection journalists are looking for. To help brand communicators craft a business pitch that connects, the Publicity Club of New York hosted a panel discussion featuring journalists from Fortune, Bloomberg TV, Business Insider and other leading industry m

Pitching 54

Pitching Biotechnology Media Healthcare 54

Katie Paine's Measurement Blog

AUGUST 16, 2016

Happy August to you! Here’s a new round of “Got 5 Minutes? Here are 5 Links to Check Out” : 1) “How the Pros Track Conversions and ROI With These Content Marketing Metrics” by Aaron Agius An article about which numbers you should keep an eye on when evaluating your content. Read More. Why you […]. The post Got 5 Minutes?

Content Marketing 43

Content Marketing Marketing 43

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. As we did last year we joined forces with the Florida Public Relations Association (FPRA) for a robust conference experience that included a variety of learning opportunities and plenty of face time with Solo PR colleagues. As independent pros, professional development is vital to keeping our skill sets fresh.

Conference 40

Conference Crisis Community Crisis Communications 40

Sword and the Script

AUGUST 16, 2016

PR has an increasingly important role to play in building out media platforms an organization owns – owned media. Why? As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands used to have a controlling influence on information about their products. Dan’s example is the car dealership. The salespeople, knew far more about a vehicle than the consumer ever could.

Content Marketing 68

Content Marketing Marketing Infographics Pitching 68