Cision
MAY 31, 2016
Finding the edge that puts your business above competitors is a challenge that many companies strive to overcome on a day-to-day basis. Social media has brought many markets to the next level with its unparalleled ability to encourage direct interaction with customers. However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy.
ImPRessions - Crenshaw Communications
MAY 31, 2016
It’s a joke in our business that no one outside public relations really understands what we do. In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. It’s right up there with data scientist and UI designer when it comes to jobs your mom just doesn’t get.
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Ronn Torossian
MAY 31, 2016
According to research conducted by the National Institute of Mental Health, the fear of public speaking or, glossophobia affects nearly 3 out of 4 people in the United States. Many Americans even go so far as to list public speaking as their greatest fear ranking it above heights, snakes, bugs and drowning. And while many of us have experienced some form of social anxiety speaking in front of groups, the good news is that with practice anyone can become a better public speaker.
ImPRessions - Crenshaw Communications
MAY 31, 2016
Because writing is such an integral part of public relations , those in the field often make terrific bloggers. But good, crisp writing is only part of what makes a blog well-read and shareable. There are some do’s and don’ts that can make the difference between a blog that “talks to itself” and one that is a must-read. Take a look at the tips below and see if you can’t take your blog to the next level.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
MAY 31, 2016
For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you ensure patients will choose your brand over others? Beth Kurth, vice president of investor relations at LaVoieHealthScience, says authentic communication is the key to effectively building a relationship with patients. In this interview, Beth discusses the challenges life science companies face, the importance of reputation management and how to share knowledge and gain the
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Communications Conversations
MAY 31, 2016
Last week, I saw the following post from Augie Ray, research director at Gartner, in my LinkedIn feed. I wasn’t surprised to see this kind of post from Augie. He’s railed against LinkedIn before. But, this time, he put a finer point to his frustration by calling out specific items he believes have led/are leading to LinkedIn’s demise.
The Stalwart Blog
MAY 31, 2016
One of our clients recently attended the Annual National Restaurant Association (NRA) Show in Chicago. Prior to every event, I not only worked to obtain the media list in an effort to make outreach efforts to press attending the event to organize interviews, but I also aimed to capture all relevant hashtags to ensure we’re including the appropriate content in our social media posts.
Beyond PR
MAY 31, 2016
Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Keep reading for the latest industry insights, including a look at The Baltimore Sun’s first African-American managing editor, Architectural Digest’s new editor-in-chief, and a Q&A with Global News Toronto Co-Anchor Farah Nasser.
PR in High Definition
MAY 31, 2016
Whether you want to be James Bond or be a Bond ‘love interest’, it seems we marketeers could all pick up a tip or two from the 007 agent and the way he operates. Spying (legally) has never been so hot. How does this relate to PR and communications? In true 007 style, we’re all […]. The post The Spy Who Helped Me – The tool to create more strategic PR campaigns appeared first on Firefly Communications.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
David PR Group
MAY 31, 2016
As I read more business books and meet more authors, I find it interesting that many have started out writing blogs or newsletter articles which, over time, gained steam and led to eventual published works. Author Beverly Jones successfully leveraged her career-advice-filled blog and newsletter, turning it into a great book called Think Like an Entrepreneur, Act Like a CEO.
PR in High Definition
MAY 31, 2016
It started long ago; declines in readership, subscriptions and ad revenues, inevitably leading to smaller editorial teams and lower page counts. Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent.
Solo PR Pro
MAY 31, 2016
LinkedIn launched in 2003 with 4500 members. Today, the site has more than 433 million members and is the world’s largest professional network on the internet. While other social media channels are a mix of news, silly photos and viral videos, LinkedIn continues to be viewed as the largely no-nonsense site for business. For communications pros, LinkedIn can be a great channel to connect with company decision makers, colleagues and journalists.
PR in High Definition
MAY 31, 2016
The news that a woman was sent home from work without pay for refusing to wear high heels was followed by complete uproar from the UK public. Men and women throwing themselves into the debate on whether it should still be legal to make women wear heels to work (because currently it is!). Yes, that’s not very funny we hear you say; it’s an important discussion.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
prTini
MAY 31, 2016
The media landscape is constantly evolving. The proliferation of new media outlets creates more targeted opportunities for clients, which naturally means that we in PR and media relations have to keep up with these new options and pursue them with our clients in mind. We are always asking: What’s our client’s target audience? Who is paying attention?
PR in High Definition
MAY 31, 2016
Whether you want to be James Bond or be a Bond ‘love interest’, it seems we marketeers could all pick up a tip or two from the 007 agent and the way he operates. Spying (legally) has never been so hot. How does this relate to PR and communications? In true 007 style, we’re all aware of the importance of the technicalities – analysing and understanding our SEO strategies, aware of what’s around us, never putting a foot wrong.
Sword and the Script
MAY 31, 2016
How often should a business publish content in order to achieve a level of effectiveness in content marketing ? It’s a question I hear a lot and I have two answers: It depends. There are a number of factors on which the answer depends: capacity, resources, editorial strategy, business size, and the industry among others. Further, what works well for one business, may not be optimal for another.
PR in High Definition
MAY 31, 2016
Value: it’s a subjective measure, but one that’s important to everything we do in business. Typically, in business, we correlate value with money spent for goods or services. Something’s expensive? Well it must be great quality! Something’s free? Great, I’ll take it, but it doesn’t matter what happens with it since it didn’t cost anything. I like to think about it with a newspaper analogy.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
MAY 31, 2016
2016 has been a dynamic year for Twitter. Growth is stagnant and investors have been impatient, and as a result Twitter has made a lot of changes to their platform in order to entice people and ultimately to better monetize the platform. So it will shock nobody to hear that Twitter continued to tweak their platform. These six upcoming changes to Twitter are small but also substantial.
PR in High Definition
MAY 31, 2016
Highlights from this year’s European Song Contest included a Polish Captain Hook look-a-like, the German entry looking like a Pokémon character and the Dutch contestant deciding to take a 10 second pause mid-song. Pan-European PR can be just as confusing. There are 51 countries in Europe with 23 official languages – so it’s a huge mistake to think that PR operates in the same way across the continent.
PR in High Definition
MAY 31, 2016
It started long ago; declines in readership, subscriptions and ad revenues, inevitably leading to smaller editorial teams and lower page counts. Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. By and large, most publications are still struggling to find ways to maintain quality journalism and keep […].
PR in High Definition
MAY 31, 2016
The news that a woman was sent home from work without pay for refusing to wear high heels was followed by complete uproar from the UK public. Men and women throwing themselves into the debate on whether it should still be legal to make women wear heels to work (because currently it is!). Yes, that’s […]. The post High heels debate had us toppling over with laughter appeared first on Firefly Communications.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR in High Definition
MAY 31, 2016
Value: it’s a subjective measure, but one that’s important to everything we do in business. Typically, in business, we correlate value with money spent for goods or services. Something’s expensive? Well it must be great quality! Something’s free? Great, I’ll take it, but it doesn’t matter what happens with it since it didn’t cost anything. […].
PR in High Definition
MAY 31, 2016
Highlights from this year’s European Song Contest included a Polish Captain Hook look-a-like, the German entry looking like a Pokémon character and the Dutch contestant deciding to take a 10 second pause mid-song. Pan-European PR can be just as confusing. There are 51 countries in Europe with 23 official languages – so it’s a huge […]. The post Stitching Europe together and making a PR impact appeared first on Firefly Communications.
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