Tue.May 03, 2016

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4 Content Marketing Lessons from the White House Correspondents’ Dinner

Cision

Today , publishers of all sizes are scrambling to grab their audience’s attention. To do that , brands are relying on real – time content to capture eye balls and drive engagement. The White House Correspondents’ Dinner, held on April 30, represents the largest media event in Washington D.C. outside of the State of the Union or a presidential inauguration.

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[Podcast] Entrepreneurial Lessons From the Founders of SF Sketchfest

Onclusive

When we think of entrepreneurship, we tend to picture startups and unicorns. But there are so many different types of businesses that revolve around taking risks. An event-based business is similar to a fast-growing tech company in the sense that both have goals of growth, attracting talent, and getting recognition from the press. So what […].

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Who’s Talking About Your Brand?

Cision

People have gone content crazy, and it’s impacting your brand. Each day 49 years worth of YouTube video, 80 million Instagram photos, 700 new URLs from The Washington Post alone and 500 million tweets get posted. How much of that content references your brand or industry? Each one that does is an opportunity you can’t afford to miss. Ready to increase share of voice, build brand reputation and drive sales?

Brand 181
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Clever PR Ideas For Mother’s Day

ImPRessions - Crenshaw Communications

Mother’s Day is one of the most unavoidable holidays when it comes to marketing opportunities, and for public relations campaigns , it’s not one to be ignored. But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Still, clever ideas that win earned media and positive brand buzz do exist.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Behind the Headlines With Karen Paff

Cision

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping int

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22 PR Rock Stars of the Future

Communications Conversations

Each year, I give recent grads the floor here and showcase some of the best PR students across the country. Why? A few reasons: 1) I believe in giving back and helping students along–just like so many helped me out as I began my career, 2) It’s an extension of my work on the Winona State Alumni Board, and 3) These kids are incredible! Read through these descriptions–I’m glad I didn’t have to compete against these kids coming out of school!

Sports 0
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Graduation Day…A Transition Tradition

PRSay

Having actually only attended one of my own three graduations from college (University of Georgia…the other two degrees were earned from Golden Gate University extension programs while I was in the Air Force and I always seemed to be somewhere else on graduation day), I didn’t fully grasp the significance of “commencement” until I started […].

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PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. Consider just the last month or so: Facebook dropping a bucket of APIs on the world. Instagram started filtering content just like Twitter not that long before.

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Graduation Day…A Transition Tradition

PRSay

Having actually only attended one of my own three graduations from college (University of Georgia…the other two degrees were earned from Golden Gate University extension programs while I was in the Air Force and I always seemed to be somewhere else on graduation day), I didn’t fully grasp the significance of “commencement” until I started my college teaching career.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Amusing Answers in College FAQs for Graduation Ceremonies

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. College graduation ceremonies aren’t exactly the most entertaining affairs. By design. A speaker will make a case to “follow your passion” followed by a glorified roll call that, depending on the size of the school, can literally last hours.

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Welcome to the “New” PRSay

PRSay

No, your eyes aren’t playing tricks on you – we have upgraded and polished up PRSay. We understand that redesigns can sometimes be disorienting and confusing, but, like the iPhone and other constantly advancing technologies, upgrades often mean a better user experience. The changes you’ll see here were made with this in mind. For months, we considered what a better, more robust user experience would look like for you, our readers, and allow you to get the best out of the great content to help yo

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#WordtotheWise: Use vs. Utilize

Reputation Us

We just had a little discussion in our office about how using the word “utilize” in place of “use” is good when it comes to pretentious buzzwords, but in all other cases the word “use” will do. Internet consensus also shows that “utilize” may be used for the special consideration of “making good use of something” not originally intended for the purpose — such as the top of our small office refrigerator being utilized as a plant stand.

Writing 60
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What to Consider When Rebranding Your Business

Solo PR Pro

As a businessperson running your own consultancy, it’s inevitable that as your business evolves that you’ll reach a juncture where you’ll need to take a step back and review your brand. This could involve a subtle refresh of your logo or doing a complete overhaul including a new visual identity, name change or revamp of your service offerings. Even if you’ve been in business for many years, a time may come when it’s wise to reinvigorate your brand to ensure that your company continues to thrive.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Microsoft Surface Book is the ultimate road warrior laptop

Stuart Bruce

I like gadgets. I like getting new mobiles and laptops, but have never understood Apple mania. How can anyone possibly fall in love with a phone or a laptop? And then I got a Microsoft Surface Book. I’d wanted one since the launch, but when the time eventually arrived for me to replace my trusty old Microsoft Surface Pro 2 I wasn’t so sure. Yes, it did look beautiful (but it’s still just a computer).

Local 89
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The Most Popular Day for B2B Webinars and other Best Practices

Sword and the Script

An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes. Registrant conversion. A little more than one-third of those who register – between 36% and 39% – actually attend the live session.

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Responsible communication leadership: putting employees first

PR Conversations

By Dr Kevin Ruck. Following the financial crisis in 2008, management thinkers and others have rightly questioned the role of business leaders in society. Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. In addition, governance is back in the spotlight. As the UK department store British Home Stores (BHS) went into administration last week (a situation similar to going into “Chapter 11” in the USA), questions are being asked about how it was

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How to Curate Bite-Sized Graphics for Content Promotion

Beyond PR

When it comes to content marketing, you not only need to produce graphics and video that fuel your content engine, you’re also tasked with creating promotional images that drive traffic from multichannel distribution efforts to the content being promoted. As our new white paper Relationships & Discoverability explains, doing so will amplify the online reach of your content and even lead to media pickup — both of which are paramount to content marketing success.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission