Critical Mention
SEPTEMBER 10, 2019
In today’s digital world, many people seek the answers to their most important questions online. Therefore, your prospective clients are likely to conduct online searches to learn more about your brand. With that said, your online presence plays an incredible role in your organization’s reputation. Maintaining a successful online reputation can boost credibility and increase sales.
PRSay
SEPTEMBER 10, 2019
It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. But one surefire way to stand out from your competition is with excellent video storytelling. No, that doesn’t mean just creating videos. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value.
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Prowly
SEPTEMBER 10, 2019
In the case of IR, relations built with shareholders or institutional and individual investors are based on reliable information about the market and public companies operating on it. The post Transparency, Communication, Trust: Ragged Buzzwords or Major Bonus for Good Investor Relations? appeared first on Prowly Magazine.
The Resolution Blog
SEPTEMBER 10, 2019
In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows! In this episode, I interview Doug Bairner, the […]. The post Tinder for cows appeared first on PR Resolution — by CoverageBook.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Sword and the Script
SEPTEMBER 10, 2019
Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stephen Waddington
SEPTEMBER 10, 2019
Public service media are in crisis. They are struggling to reach younger, less educated audiences. A Reuters' Institute report suggests they risk decline and irrelevance. The audience for public service news is old and educated. Public service media in many countries is failing to provide a universal service. They are struggling to reach younger audiences and people with limited formal education.
Communications Conversations
SEPTEMBER 10, 2019
Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Or, The Today Show. Or, in The New York Times. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. Fast forward to 2019, and I keep hearing similar conversations.
Agility PR Solutions
SEPTEMBER 10, 2019
New research from TELUS International, a customer experience (CX) innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, found that personalization is a key driver of purchasing decisions and brand loyalty for the majority of Americans—with Generation Z attitudes and behaviors indicating an especially strong interest in more customized experiences.
Muck Rack
SEPTEMBER 10, 2019
Top publications and articles for August, according to journalists
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
SEPTEMBER 10, 2019
Mobile phones are an integral part of our lives, and brands rely on a multi-channel solution to build and maintain relationships with their customers via notifications—but according to new research from multi-channel engagement platform Leanplum, many mishandle their mobile comms to the point of brand collapse. According to the firm’s new study on consumer sentiment […].
Inbound PR
SEPTEMBER 10, 2019
Last week, September 5th, was my last day at HubSpot after almost five years at this amazing company. It was a sad day as I'll miss all the incredible people I've met. I've learned so much at HubSpot. I'm beyond grateful for my experience at the company but the time had come to move on from Ireland and find another home for myself. And now that home is Amsterdam with a new job at Cisco.
HMA Public Relations
SEPTEMBER 10, 2019
After a recent rift with Wells Fargo while trying to make change for a larger bill, Scott breaks down the importance of customer service and an example of who is doing it right. The post The Tale of Two Reputations appeared first on HMA Public Relations.
Solo PR Pro
SEPTEMBER 10, 2019
In episode 15 of the That Solo Life podcast we were joined by fellow Solo PR Pro, Dr. Lori Baker-Schena. In addition to the solo practice she founded in 1987, which she continues to this day, Dr. Baker-Schena is the co-founder of LeadHERship Consortium, working with individuals and businesses to achieve high levels of excellence, productivity and profitability.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
NewsWhip
SEPTEMBER 10, 2019
2019 has been a landmark year for IPOs, with a number of tech unicorns going public, following in the wake of tech giants like Facebook and Twitter. We looked at the data to see which companies got the most attention. An IPO can be a lengthy and complicated process, with companies having to be fully transparent with their finances before taking the leap. .
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