Thu.Apr 20, 2017

article thumbnail

Apple Joins the Race for Self-Driving Cars

Ronn Torossian

Most people watching the tech sector said it had to happen sooner or later. Now, it looks like the “iCar” may be sooner than anyone really expected. Apple is finally in the race to develop the first consumer-friendly self-driving car. And, as is their habit, the company landed in the market with a massive splash. California’s DMV awarded Apple a permit to design and test a self-driving car on public roads in the state.

Consumer 186
article thumbnail

Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience

Cision

If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing content, it’s focusing on the features of a product rather than its benefits. What’s the difference, you ask? Features point out what brands think people care about: 64 GB hard drive, multiple color options, customizable. Benefits discuss why the customer cares: does more in less time, gets whites whiter, eco-friendly.

Writing 198
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Al Roker Visits Business Wire for BizWireTV Event

Business Wire

By Vilan Trub, Marketing BizWireTV was born when Business Wire partnered with Al Roker Entertainment to create a video news show with stories sourced from announcements crossing the newswire’s patented distribution network. Two years later and the show is a huge success with millions of views. To celebrate, Business Wire put together an event giving some of today’s leading communicators the chance to meet and learn from Al Roker as BizWireTV host Jordyn Rolling led a livestreamed fireside chat.

article thumbnail

It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

It’s like we went to sleep in late 2016 and woke up with a post-election New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to know what to hold onto. Much of this tracks back to the growing role of tech in our lives. Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the wor

Wikipedia 159
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Should companies pay their PR interns?

Communications Conversations

Yesterday, I made my bi-annual journey down to my alma mater to speak to PR and Mass Comm students. In one of the classes I spoke with, an interesting discussion broke out around internships. Specifically: Should companies pay their PR interns? Understandably, many of the students tended to say “yes–companies should definitely pay us.” And, from where they sit, I can hardly blame them.

Internal 113

More Trending

article thumbnail

How to Get Your Press Releases to Stand Out From the Crowd

Critical Mention

By Andrew Blum. It’s been said that the press release is dead. But that’s not really true. It’s just been morphing in recent years, and so has its audience. So to make your press releases stand out, here are a few things to keep in mind. For starters, you still need to grab the attention of the media and the public with a snappy headline— and make sure it a communicates a strong news hook without puff.

How To 60
article thumbnail

Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience

Beyond PR

If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing content, it’s focusing on the features of a product rather than its benefits. What’s the difference, you ask? Features point out what brands think people care about: 64 GB hard drive, multiple color options, customizable. Benefits discuss why the customer cares: does more in less time, gets whites whiter, eco-friendly.

Writing 45