Wed.Oct 26, 2016

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2016 PRTech Awards Recap

Onclusive

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations. For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio broadcasts, and print […].

Radio 233
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Nintendo continues to innovate

Ronn Torossian

For a generation of kids, Nintendo was THE name in gaming. Sure, there were other companies with other consoles, but they were decidedly also-rans, soundly whipped in the market by the NES and then the Super Nintendo. But the hardest thing about being at the top of the hill is staying on top. Slowly but surely, other contenders broke from the pack. As Sega’s brand dimmed, Sony slammed into the market with the Playstation, then Microsoft announced the Xbox.

Blogging 197
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A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Guest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights? Those are a bit harder to uncover. We sift through reports like we’re mining for gold. We’re hoping for the Eureka! moment, but frequently, we uncover only nuggets of information that give us confidence that we’re on the right track.

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Content Capsule vs ISEBOX , the Rematch

ISEBOX

Healthcare professionals and consumers are demanding information. And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. As a result, life science communications teams are creating and delivering compelling content for drug launches, unbranded campaigns, disease state awareness reports and more. Since most of these enterprises and agencies want to get their information out at lightning speed, having a digital solution that can be quickly custom desi

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. An astronaut, former White House chief intelligence officer, philanthropist, professional IndyCar driver and even a Canadian all came to share their stories and experiences that resonated with and enlightened everyone in attendance from the novices to the seasoned career professionals.

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Meet the FDA’s Doppelganger Across the Pond: The European Medicines Agency

ISEBOX

Read Time: 2 minutes. The theme of doppelgangers can be found in a few of Stephen King’s novels, so it seems fitting to spin a ghostly tale to get in the spirit of Halloween. And this is truly a scary story for marketing pros trying to get a grasp on global compliance issues related to pharmaceutical communications: You’re about to meet the FDA’s not-quite-mirror-image twin, the European Medicines Agency (EMA).