Deirdre Breakenridge

SEPTEMBER 1, 2016

September is PRSA Ethics Month and #PRStudChat will be holding an ethics discussion on Tuesday, September 13th at 8:30 p.m. ET. Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” We welcome as our special guest and co-moderator, Kirk Hazlett , APR, Fellow PRSA, who will lead the community conversation on the values and fundamental beliefs that guide our behaviors and decision-making process.

Ethics 268

Ethics Leadership Community Twitter 268

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. The experience taught me that conventional PR strategies differ significantly around the world – and that we all have a lot to learn from practitioners in other countries.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

What does it take to be a great public relations professional? I’m sometimes asked this question by those entering the PR industry. As with anything else, there’s a degree of innate ability involved in PR excellence, in addition to hard skills like written and verbal communications. But there’s more to it than that. It was Aristotle who said, “We are what we repeatedly do.

SEO 159

SEO Analysis Storytelling Training 159

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. In this interview, Dayna discusses how to build better relationships with the media, best practices for social pitching and why you should take initiative when solving problems.

Pitching 159

Pitching Privacy Resources Travel 159

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

The critically acclaimed HBO crime series, “The Night Of” wrapped up this past week, and there are some lessons for public relations teams. The show pits law enforcement against criminals (or would-be offenders) and the justice system, and there are interesting parallels to the relationships we have representing brands and businesses in public relations.

Meeting 136

Meeting System Reputation Communications 136

Communications Conversations

SEPTEMBER 1, 2016

Allison Kent-Smith, founder of Smith & Beta, a talent development firm, had an interesting quote in a post this week: “Agencies continue to invest in acquiring talent versus developing talent. The surprising thing is that there’s not more investment in the people that walk in the doors every day.” Kent-Smith was talking about ad agencies in this particular quote–but couldn’t you say the same for PR firms and PR functions within large organizations?

Company 60

Company Case Study Internal International 60

The Stalwart Blog

SEPTEMBER 1, 2016

I get asked a lot about the use of LinkedIn. The questions are varied, but tend to fall into three general categories: Is there real value in posting? Should I accept invitations from anyone? Are the premium (paid) features worth it? My answers: Yes, No and Almost Always No. Before I continue, let me submit a disclaimer. I’m neither certified in nor declare myself to be an expert of all things LinkedIn.

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LinkedIn How To Social Media System 60

Beyond PR

SEPTEMBER 1, 2016

Long before PR departments came to embrace the omnichannel media labels “owned, earned and paid,” investor relations teams were contiguously publishing owned media onto IR websites. It’s important to note that IROs have shown great communication prowess with these persona-driven microsites: IR websites are not officially required by the Securities and Exchange Commission.

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Study Communications Media Retail 55