Fri.Aug 19, 2016

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Personal Tech PR Must-Haves

ImPRessions - Crenshaw Communications

While those of us in public relations may differ over laptop types, or even the note-taking advantages of pen and paper, there are tech gadgets that offer great help to busy PR teams. Just like kids shopping for back-to-school supplies, now is a good time for anyone to load up on must-have tech. We did some informal polling of people in the profession and came up with some go-to gadgets and digital tools to help improve PR productivity.

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The personal story behind #22Kill social media phenomenon

Steve Barrett on PR

A humbling conversation with one of the U.S. Army veterans behind the #22PushupChallenge highlights the power of media and social media in driving brands, causes, and organizations.

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What Sets Technology PR Apart from Other Types of PR

Shift Communications

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. In my past, I spent time working with nonprofits and now I pitch tech trade outlets (some of which I didn’t know existed). I used to put tech media into one big category, but who knew there are outlets dedicated to covering contact centers?

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Attorney-led Apologies Like the One from Ryan Lochte Don’t Resonate

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You knew it was coming. Today Ryan Lochte issued the requisite apology for making up a story that he was robbed at gunpoint during a night on the town with his pals during the summer Olympics. You can’t really chalk up the bad behavior to impetuous youth.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Content We Love: How to Win Personal Branding Gold with Press Releases

Beyond PR

If you—like millions of others around the world—have tuned into this year’s Summer Games in Rio, then you may have noticed the intricate, artistic sculpture encasing the official cauldron. Ever since its lighting at the opening ceremony on Aug. 5th, it’s exploded in popularity and become a centerpiece of the Games. A center of attraction for thousands of visitors and residents in downtown Rio de Janeiro, the kinetic sculpture, created by American artist Anthony Howe, spans 40 feet in diame

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3 Keys to Layering Content Effectively

Waxing UnLyrical

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). While I don’t think it’s “the future of content marketing” (as HubSpot has ambitiously christened it), it’s worth a read.

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Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit

Cision

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same. So how can you grab the attention of shoppers? You need to earn a spot in a trusted third-party publication. Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift.

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