Ronn Torossian

MAY 12, 2016

Hackers can cause all kinds of PR nightmares , and a new night fright is just about to hit as many as 200,000 individuals and entities because the hacked database (the “Panama Papers”) of Mossack Fonseca, a Panama law firm is about to hit the internet. These papers are being leaked by the International Consortium of Investigative Journalists (ICIJ) with 2.6 terabytes of information on entities in as many as 200 countries.

Internal 150

Internal International Blogging Crisis 150

Cision

MAY 12, 2016

Before you can build a strong communication strategy, you must do the research. Without insights on your industry and audience, you won’t know how to communicate effectively. Nick Gourevitch, partner at Global Strategy Group, says you can’t rely on your gut instinct when it comes to delivering impactful communication. You need the research to back it up.

Public Affairs 139

Public Affairs Groups Social Media Analytics 139

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. And being ahead of the pack, in no small way, means that your content needs to be visually engaging. Our news feeds and Facebook walls are overflowing with what people did for lunch today or how tasty their grandma’s apple pie was or how much they love pizza and rosé wine, or how they “liter

Real Estate 100

Real Estate Brand Branding Survey 100

The Stalwart Blog

MAY 12, 2016

Many of us in the marketing realm see social media as mainstream. It's as - if not more - important to effectively communicate to intended audiences as traditional media. For many others, though, social media is still just a bunch of white noise, a fad with no purpose other than as a time waster or conveyance of mindless, narcissistic rants. I get it.

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Social Media SEO Media Pinterest 83

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

MaccaPR

MAY 12, 2016

In two previous MaccaPR blog posts, you’ve bathed in career advice from such public relations luminaries as Honeywell’s Greg Zimprich, Fast Horse founder Jorg Pierach, Lola Red’s Alexis Walsko [Read Part One] , Explore Minnesota’s Alyssa Ebel and Haberman agency CEO Fred Haberman [Read Part Two]. Now keep your seatbelt fastened, make sure your seat backs and tray tables are in their full upright position and prepare yourself to take flight as I reveal 17 chunks of wisdom I’ve learned over 30 yea

Reputation 75

Reputation Newspapers Meeting Blogging 75

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

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Agency Marketing Financial System 42

Solo PR Pro

MAY 12, 2016

On the second Wednesday in May, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat ( learn how to join us here ). Our two groups of top communication professionals shared thought leadership, tips and advice on the following topics of interest: How do you establish value for your work? Is it based on competitors, skill set or something else?

Leadership 40

Leadership Groups Twitter Social Media 40

Cision

MAY 12, 2016

With game-changing technology, practically innumerable communication platforms and reams of data, communication professionals have everything they need to make their daily communication efforts more exciting and valuable. So why don’t they? By relying on outdated measurement strategies, brands cannot prove which campaigns need work. In fact, 53 percent of public relations professionals claim measurement is their biggest skills weakness, a 6 percentage point increase from 2014.

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System Measurement Software Data 139

Flack's Revenge

MAY 12, 2016

We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments here at Fusion PR. She explained the system, which turns the traditional model of media relations on its head. Rather than assume that media are the quarry, to be hounded by PR, Babbler envisions that press will gladly opt in and connect with brand content online.

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B2C System Interviews Report 131

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Communications

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. The goal may be clear, but the path treacherous. One place the results of this can be seen is in the press release. Sometimes the adventurous, the forward-thinking, and the bold win the day. However, the key is getting buy-in for your ideas.

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Agency Real Estate Film Video 63