Cision

MARCH 30, 2016

If you’re not providing the media with anything of value, they won’t give your story a second glance. Matt Sutton, senior account executive at The Rosen Group, says you have to be willing to do something different and go outside of the box to stand out. In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important.

Public Affairs 190

Public Affairs Policies Pitching Hotels 190

Communications Conversations

MARCH 30, 2016

According to a recent Accenture Interactive survey, 50 percent of marketers now have more content than they can effectively manage. Mark Schaefer predicted it two years ago –content shock is officially upon us now, folks. And, that means a slew of challenges for brands on the strategy side. But today, I want to talk a little about what that means for brands on the OPERATIONAL side of things.

Employee 95

Employee Software Survey Google 95

Cision

MARCH 30, 2016

It’s safe to say that many Instagram users have been in freak out mode lately. First, the platform announced at the end of March that it will switch from chronological timelines to algorithmic ones. The panic showed in the form of a Change.org petition that attempted to stop the changes, attracting over 300,000 signatures. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double

Instagram 172

Instagram Video Brand Branding 172

Shift Communications

MARCH 30, 2016

Companies hire PR pros to land big media wins, and most often when they onboard a firm, have their sights set on a splashy business press story that positively touts company’s growth, acknowledges their company as a disruptor in the space or compares them to a longstanding leader in the space. We’re with you, and we’re all about it! While this is certainly not an unrealistic wish and one that your PR team is dedicated to achieving, it’s important to remember that feature stories about your compa

Data 93

Data Industry Report Strategy 93

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MARCH 30, 2016

Not every company needs to hire a PR firm to manage its crisis communication. If you’ve got a solid marketing team, you can build your own DIY plan to ensure that if there ever is a PR crisis that threatens your business, you can keep it contained and prevent it from doing further damage. Tip 1: Understand What a Communication Crisis Is. There’s a spectrum of crises, from something as huge as Land’s End ticking off anti-abortion audiences down to a ranting negative review on Yelp.

Crisis Communications 131

Crisis Communications Crisis Communications Training 131

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. The bell rings, everyone else seems to know where they’re going, and you’re not even sure you’re in the right building. It’s easy to get overwhelmed, especially if you’re a small company at a big show. As soon as you register for an event or sign a contract to exhibit, the mountain of tasks looms – from booking your travel and designing your booth to planning your marketing and sales strategie

Trade Shows 63

Trade Shows Marketing Hotels Travel 63

Reputation Us

MARCH 30, 2016

When is “important” important enough to be critical, crucial, vital or key? Or, to take the reverse, why is it not enough anymore to be “important?” It is! VCP, VVP and VKP just don’t have the same ring to them as VIP. While synonyms offer a chance to avoid repetition in short sequence, they do not need to be overdone. As a general guideline, if a condition or circumstance has an element of danger, then it can be described as “critical;” if something is crucial, it’s important.

Guidelines 60

Guidelines Internal International Tools 60

Waxing UnLyrical

MARCH 30, 2016

Guest Post by Corina Manea. Here we are at the end of March, the first month of Spring, the month when we celebrate International Women’s Day and recall all those who had the courage to speak up, to not settle and fight for more and bring change. It’s unbelievable how time flies. I’m pretty sure yesterday it was December and I was getting ready for Christmas.

Travel 54

Travel Writing Creativity Internal 54

PR 20/20

MARCH 30, 2016

You know the drill. As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. And, we must do it quickly. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. There has never been more noise.

Resources 44

Resources Marketing Pinterest eBook 44

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Communications

Flatiron Communications

MARCH 30, 2016

As an agency owner and keen observer of the circus that doubles as the American political process this election year, I’m finding it difficult to hold my tongue. I was reminded of this recently when tech influencer and newly minted VR executive Robert Scoble laid down the rules for continued inclusion in his Facebook-capped group of 5000 “friends.” A NOTE FOR MY FRIENDS ONLY: ++.

Policies 30

Policies Agency Groups Facebook 30