Onclusive

JUNE 16, 2016

Since starting this blog, we’ve shared nearly 200 posts about why we’re adamant about data-driven decision making, how to optimize the heck out of your content, and what to make of industry trends, from brand publishing to Buzzfeed’s bold measurement strategy. We’ve shared so much about how to optimize public relations strategies that we thought […].

Measurement 174

Measurement Trends Data Strategy 174

Cision

JUNE 16, 2016

Thanks to the Internet, consumers can buy practically anything from anyone if they own a credit card. But with eight-second attention spans , consumers are often and easily distracted. So how long does it to take to actually make a purchase? Salesforce found that qualified sales leads take an average of six to eight touches before they fully convert, and that’s after the 12 sources they’ve consulted.

Data 168

Data Survey Consumer Examples 168

ImPRessions - Crenshaw Communications

JUNE 16, 2016

We had nice comments on a previous post from the PROI Worldwide meeting, What Clients Really Want From Their PR Agencies , so it inspired me to look at the flip side of the client-agency relationship. Here’s our list of top things a typical PR firm looks for in an ideal client. A real commitment to communications. It doesn’t happen often, but occasionally in this business you get a client who is a dabbler in PR.

Agency 120

Agency Corporate Advertising Advertising 120

Cision

JUNE 16, 2016

Today, we are proud to announce that Cision has finalized the acquisition of PR Newswire. By combining capabilities, Cision will provide clients with the industry’s best content distribution, influencer outreach and analytics offerings. Over the past six months, I’ve kept a close ear on industry conversations related to our agreement to acquire PR Newswire.

Analytics 160

Analytics Content Marketing Social Media Consumer 160

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Stalwart Blog

JUNE 16, 2016

You’re being rude. That’s the statement I heard from my fiancé upon leaving dinner after our political banter turned hostile by me. I was horrified by my behavior and have done a lot of soul searching ever since. I’d let my emotions get the best of me. If it can happen to me, it can happen to anyone. I never use the red face emoji! I read how we respond to emotional upset isn’t simply based on emotional intelligence, our bodies can trigger it as well.

Communications 76

Communications Chemicals System Exercises 76

MaccaPR

JUNE 16, 2016

In a past life before joining Maccabee in Minneapolis, I worked in a business development role for an 18-hospital system in Indiana. Traveling up and down the I-69 corridor, I visited hundreds of physician offices – of all sizes and specialties – to uncover the motivations in their referring habits to our three hospitals in Indianapolis. While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), there was another common refrain that

Social Media 65

Social Media Healthcare Marketing Media 65

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. This year’s theme, “Making Metrics Matter: Taking Measurement Mainstream,” highlights why metrics are imperative to success and how to make measurement relevant to any company or organization.

Internal 131

Internal International Measurement Analytics 131

Stern + Associates

JUNE 16, 2016

You’re in “Evergreen Limbo” when the story you’re pitching isn’t newsworthy. Communications pros use this PR strategy to break out of limbo and into the news. The post Use this PR Strategy to Move Out of Evergreen Limbo and Into the News appeared first on Stern Strategy Group.

Strategy 53

Strategy Pitching Groups Communications 53

PR 20/20

JUNE 16, 2016

“Strategy is a system of expedients; it is more than a mere scholarly discipline. It is the translation of knowledge to practical life, the improvement of the original leading thought in accordance with continually changing situations.”. — Helmuth von Moltke. Brands have a major problem using the S-word. The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless.

Strategy 45

Strategy Marketing Energy Training 45

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Communications

Stern + Associates

JUNE 16, 2016

Collaborative consumption. On-demand services. The gig economy. Peer-to-peer business. Numerous names describe the same phenomenon: the rise of technology-enabled sharing. The likes of Uber, Airbnb, TaskRabbit, Lending Club and Rent. The post Sharing Economy Expert Shares the Secrets of Crowd-Based Capitalism appeared first on Stern Strategy Group.

Technology 48

Technology Groups Strategy 48

Beyond PR

JUNE 16, 2016

Press releases are more than just words on a page. They’re designed to tell a story – your story. And you don’t want audiences putting down your book halfway through the plot. “The challenge lies in balancing style with substance,” writes Glenn Frates, Regional Vice President of Customer Content Services at PR Newswire, in 5 Rules for Publishing High Quality Press Releases.

Infographics 63

Infographics Writing Storytelling Video 63

PR Conversations

JUNE 16, 2016

I’ve been catching up on The People v OJ Simpson: American Crime Story in its late night re-run on the BBC. A strong narrative running through the episodes that I’ve seen so far (six out of the ten) is the All Star / Dream Team defence lawyers’ focus on winning at all costs, and how ill equipped the district attorney’s prosecutors seem to be in reacting to this strategy.

Film 47

Film Banking Infographics Groups 47

PR Conversations

JUNE 16, 2016

I’ve been catching up on The People v OJ Simpson: American Crime Story in its late night re-run on the BBC. A strong narrative running through the episodes that I’ve seen so far (six out of the ten) is the All Star / Dream Team defence lawyers’ focus on winning at all costs, and how ill equipped the district attorney’s prosecutors seem to be in reacting to this strategy.

Film 40

Film Groups Banking Infographics 40

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR Conversations

JUNE 16, 2016

I’ve been catching up on The People v OJ Simpson: American Crime Story in its late night re-run on the BBC. A strong narrative running through the episodes that I’ve seen so far (six out of the ten) is the All Star / Dream Team defence lawyers’ focus on winning at all costs, and how ill equipped the district attorney’s prosecutors seem to be in reacting to this strategy.

Film 40

Film Groups Banking Infographics 40