Sat.Dec 17, 2016

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Tools we’ve tried out for you: Proposify and Visme

ReimaginePR

It just occurred to me that we hadn’t thrown any product reviews your way in a little while, and we’ve stumbled on two that you been using two for a little bit and thought we’d tell you about them. First up is Proposify. It is supposed to help you win business by making the act of creating, sending, tracking and following up on your proposals faster and easier.

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Confidence in Analytics: Reporting, Referral Spam and Trust in Data [UML]

Sword and the Script

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. Indications of success and key performance indicators (KPIs) have come a long way toward suggesting whether marketing is on the right or wrong track. The focus on measurement in marketing has become so intense that some argue it’s choking creativity.