ImPRessions - Crenshaw Communications
NOVEMBER 29, 2016
During this busy holiday time, we wanted to press pause for a moment and think of some items that would truly make a difference to those of us working in public relations. The following gifts would upgrade and improve relationships with clients and media as well. Clients with just causes. The best CSR programs grow organically from a company’s beliefs or culture.
The Stalwart Blog
NOVEMBER 29, 2016
About a year ago, our agency expanded its services to assist clients with their content marketing needs. In addition to blogging, our team got involved with creating and editing videos. One of the best ways to ensure a successful video session is to make certain everyone is on the same page. The last thing you want is to show up at a client site and have individuals unprepared and unable to participate.
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Melissa Agnes
NOVEMBER 29, 2016
As you know, I speak to audiences around the globe on crisis management and creating a crisis-ready culture. Well, I have exciting news! I have recently brought Michelle Joyce on my team as my Director of Events! Michelle and her team will be managing my speaking business, booking all of my customized seminars and programs and ensuring that my clients have the best possible experience while working with me.
Ishmael's Corner
NOVEMBER 29, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I traveled to China last September — Steve Wozniak ended up right behind me in line going through customs — which was my 38th trip to China. Even after spending a fair amount of time there, I still feel like a student always learning new things.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Beyond PR
NOVEMBER 29, 2016
Over the weekend I was watching HBO’s Westworld and I noticed something odd. Not odd like the insanely intricate plot, the number of easter eggs that would put your local park district to shame, or anything that hinted at what crazy twist or turn the show will take next. What I noticed was working for Westworld is a lot like working in public relations.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stern + Associates
NOVEMBER 29, 2016
Ahh, fall. Crunchy leaves, cool, crisp air and, of course, pumpkin spice everything. For marketing and communications professionals, pumpkin spice latte in hand, it’s also time to look back, reflect. The post How to Craft a More Strategic Communications Plan with Big Data appeared first on Stern Strategy Group.
Katie Paine's Measurement Blog
NOVEMBER 29, 2016
With the waning days of 2016 upon us, communications teams and their agencies are starting to scramble together their year-end measurement reports that will perfectly capture all the great accomplishments of the last year. If you’re one of them, STOP IT. Unless you’re doing a deep dive into their data to produce insights, you’re wasting […].
Stern + Associates
NOVEMBER 29, 2016
Ahh, fall. Crunchy leaves, cool, crisp air and, of course, pumpkin spice everything. For marketing and communications professionals, pumpkin spice latte in hand, it’s also time to look back, reflect. The post How to Craft a More Strategic Communications Plan with Big Data appeared first on Stern Strategy Group.
MaccaPR
NOVEMBER 29, 2016
Which would your CEO rather do: testify before hostile members of Congress under oath or be hung by their toes over a blazing Hibachi grill? Yes, testifying before Congress has never been a CEO’s favorite diversion. Most recently, we witnessed the ordeal endured by Heather Bresch, CEO of EpiPen manufacturer Mylan (pictured at left), when she testified before the House Oversight and Government Reform Committee in an attempt to explain the 500 percent price increase for its life-saving medical dev
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PR 20/20
NOVEMBER 29, 2016
The following is a guest post from Bill Widmer ( @TheBillWidmer ). Widmer is a content marketing expert and freelance writer. He’s also the author of The Proven 7-Step Method to Landing Guest Posts , a free step-by-step guide to help business owners get guest post spots on top sites. Content marketing isn’t a sprint—it’s a marathon. You can’t expect to release a few good pieces and see immediate results.
ReimaginePR
NOVEMBER 29, 2016
It wasn’t a dream. It really happened! The US presidential election between Donald Trump and Hillary Clinton is in the books, and what a sordid tale of woe it was. I don’t personally know anyone who predicted the outcome with more accuracy than “you know, Trump could win this thing.” In such an unconventional election, prognostication proved futile.
Sword and the Script
NOVEMBER 29, 2016
It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication. But the reporter didn’t respond, despite my experience, intuition and persistence. Yet I knew it was a good story – a story with legs. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news
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