Mon.Jul 18, 2016

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5 Things to Know About Pokémon Go

Cision

I’m not sure if you’ve noticed, but there is a lot of buzz around the mobile game Pokémon Go lately (you’ve noticed, right?). It’s been a huge success for Niantic Labs (a company that was spun off from Google and specializes in building apps over Google Maps), Nintendo and The Pokémon Company. And while the urge to go hunt and battle Pokémons may not have overcome you (and this probably is reflective of your age or the age of the people who live with you), there are some immediate and short-ter

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Digital Advertising and Public Relations, Part 5: Advertising Measurement

Shift Communications

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations.

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Brand Relevance Rests Squarely on Innovation

Cision

Even the hippest, most forward-looking companies face the specter of brand obsolescence eventually: generational attitudes evolve, social conventions change and new technology arrives to make everything seem instantly outdated. So how is a brand supposed to protect its image in the face of such difficult odds? Innovation , vigilance and a propensity for forward movement are the cornerstones of any brand strategy designed to prosper in the face of potential irrelevance.

Brand 120
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The Best Storytelling Posts for the First Half of 2016 (Part II)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The heck with big data, analytics and science. Subjectivity rules in selecting the top 10 posts from the first half of the year. Tuesday’s post captured half of the list. Here’s the second half. 6. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR The New York Times.more.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Going for Gold: 5 Tips for Media Relations in Brazil

Beyond PR

As the Olympic flame weaves its way through Brazil, more than 10,000 athletes from 28 sports are preparing to converge on Rio de Janeiro to compete in the 2016 Summer Olympics. The upcoming Olympic Games, taking place August 5-21, are the first Summer Olympics to be held in South America. And with global attention turning to Brazil, many organizations are wondering how they can win PR and marketing gold in the host country.

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Monday Roundup: Learning from Measurement Mistakes

Waxing UnLyrical

Mistakes, everyone makes them. It’s whether we learn from them or not that makes the difference. This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. 1. Are You Making PR Measurement Mistakes? Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the

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Hello world!

Communications Conversations

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

Writing 60
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The Burger King “McWhopper” Video

Norton's Notes

If you like a guerrilla marketing campaign or two, this case study video walks you through the charity campaign that tried to combine the Whopper with the Big Mac to create the McWhopper. The campaign secured extensive media coverage and was backed by a fully integrated digital suite and although Mcdonalds didn’t want to play ball, the McWhopper became a meme that people across the globe made themselves and made a donation to World Peace Day.

Video 30
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Five Activities to Grow your Twitter Community

Deirdre Breakenridge

Summer class for the UMASS Journalism Online Program is officially in session. My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). This article is in honor of their dedicated participation so far, and to further help my students and any other students and professionals who are new to Twitter and want to successfully grow their communities and follower base

Community 181
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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7 Reasons Why Video Needs to Be in Your PR Plan

ReimaginePR

Who can even remember a world without online videos? Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. According to numbers crunched by Impact , 75 million people in the United States watch online videos every day.

Video 139