Thu.Apr 14, 2016

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How To Connect With Influencers: Q&A With Stacey Miller and Natalia Dykyj

Cision

Digital stars are now even more popular than mainstream celebrities – even Taylor Swift and Bruno Mars, according to a recent survey from Variety. Influence is shifting, and your audience is looking to social media influencers to shape their opinions. If you aren’t partnering with those influencers, you’ll miss out on major opportunities to boost brand awareness and connect with your audience.

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Are Websites Still Where Your PR Focus Should Be?

Marketwired

[By Jason Mollica]. When it comes to strategy, public relations pros often get asked where should we be driving “eyes.” Should it be the brand’s popular Facebook page or YouTube channel? Should it be the Twitter account for a spokesperson or communications pro? While all of these channels are terrific, a brand or company website is still the place where you should be sending people.

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6 Conversational Habits That May Be Hurting Your Professional Career

PR News

Conversing one-on-one reminds me of writing by hand—they’re both modes of communication that have been eroded by the electronic screens that are perpetually in front of our faces. There’s an important distinction to be made between these two modes. Poor penmanship is not likely to hurt your career, but poor conversational skills likely will hurt… Continued.

Writing 90
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Do news releases REALLY help with SEO?

Communications Conversations

In my perusing of Linked last week, I came across this post from Nancy Shenker, CEO of the ONSwitch. In the post, Nancy makes a claim we’ve all heard thousands of times: News releases are good for SEO and “Google Cred.” Except, every time I hear that, I want to call BS. Now, I’m not hear to get into a discussion about the ins and outs of technical SEO mechanisms.

SEO 76
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Don’t Let Digital Disruption Stop Your Marketing In Its Tracks

Beyond PR

Disruption of any kind brings about unexpected changes, and the era of digital disruption has been no different. New technologies across social, mobile, streaming video, and the Internet of Things have transformed the art and science of marketing. When it comes to engaging with new and current customers, marketers have an abundance of promotion channels and content types to choose from.

More Trending

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Chat Recap: Your Career Track as an Entrepreneur

Solo PR Pro

On the second Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On April 13 2016, we weighed in with opinions and insight on the following topics of interest: How do you manage your solo career path?

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Behind the Headlines With Max Borges

Cision

There’s no prescribed path to successful public relations. Indeed, sometimes bucking industry trends can yield big results, and an outsider’s view can be your greatest asset. Max Borges built the Max Borges Agency from the ground up with no college education or previous PR experience, relying instead on his keen eye for industry demand, knack for organization building and passionate drive.

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Managing The Risks Of Influencer Marketing

ImPRessions - Crenshaw Communications

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. But any influencer marketing opportunity comes with risks and caveats, as recent news suggests. Compliance. Lord & Taylor recently settled charges brought by the Federal Trade Commission for running afoul of disclosure rules for a social media campaign on Instagram.

Marketing 131
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8 Podcasts PR People Should Know

ImPRessions - Crenshaw Communications

Public relations pros tend to love podcasts, and we’re no exception! Once an under-the-radar media form that blended the old school (radio) with the new (digital distribution), podcasts have certainly come into their own. We love them for obvious reasons: many are incredibly informative, taking the time to thoroughly explain an important topic, and how it affects and changes our world.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.