Cision

APRIL 8, 2016

Word travels fast on the Internet, and if you don’t jump on the opportunity to enter a trending conversation, you’ll be left behind, struggling to keep up. For breaking news, special events or trending topics, your brand needs to own the conversation and establish authority on the subject. But how? Influencers can put your brand in front of the right audience and help you mobilize them.

Trends 131

Trends Travel Software Mobile 131

Marketwired

APRIL 8, 2016

[By Jason Mollica]. Global PR teams are nothing new, but the challenges of a widely dispersed team are ongoing. International growth and team diversity can pose unique challenges, such as cultural and communication differences. But, working in multicultural teams can also offer many rewards and benefits. Being exposed to different ideas and perspectives not only benefits workplace relationships, but it can also lead to improved productivity and business success.

How To 117

How To Employee Groups Local 117

Steve Barrett on PR

APRIL 8, 2016

The much sought-after millennial demographic was firmly under the microscope at this week's Arthur W. Page Spring Seminar, where delegates discovered it is not a group that can be defined using lazy generalizations.

Groups 84

Groups 84

Beyond PR

APRIL 8, 2016

Trying to gain media coverage for your brand or clients can often feel like an unending uphill battle. The shifts in the media landscape, even very recently, have been seismic. Newsrooms are cutting budgets and transitioning more focus to digital, social and multimedia. And most reporters will tell you that they are overburdened and overwhelmed, as immediacy is sometimes prized above all else.

Communications 63

Communications Media Pitching Radio 63

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

APRIL 8, 2016

When people ask what I do for a career, they usually have follow up questions to my answer of, “I’m an agent at a speaker’s bureau.” So I dive right. The post A Day in the Life of a Stern Speakers Agent appeared first on Stern Strategy Group.

Groups 49

Groups Strategy Video 49

Stern + Associates

APRIL 8, 2016

When people ask what I do for a career, they usually have follow up questions to my answer of, “I’m an agent at a speaker’s bureau.” So I dive right. The post A Day in the Life of a Stern Speakers Agent appeared first on Stern Strategy Group.

Groups 48

Groups Strategy Video Agency 48

prTini

APRIL 8, 2016

Sometimes you need to hit the reset button. During a recent guided meditation, the instructor noted that we aren’t perfect. Minds wander in meditation. Instead of judging this lack of concentration, acknowledge it and move on. As he put it, “Simply start again.” I needed to hear those three basic words this week. If I’m being totally honest, some recent changes at home and the office are more than just subtle changes.

Retail 39

Retail Digital PR Company Brand 39

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A well-designed public relations campaign can be an asset to any organization. But sometimes the PR team works hard to generate results, then moves on to the next thing. In order to truly optimize the public relations investment, the publicity placements should work as hard as we do. Here are some ways to amplify those hard-earned media outcomes. Promote earned media through paid and direct channels.

Media 120

Media Interviews Print SEO 120

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. Man has loved to tell–and hear–stories from our earliest days, gathered together over a flickering fire as night falls… Even before fire was discovered. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. I believe it.

Storytelling 122

Storytelling Resources Journalism Examples 122

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

David PR Group

APRIL 8, 2016

Travel website TripAdvisor aspires to be the complete online travel agent, offering the ability to research destinations, compare prices on accommodations and book that dream vacation. However, its core offering is user-generated content in the form of ratings, reviews and photos – to the tune of about 350 million unique monthly visitors and 320 million reviews and opinions covering more than 6.2 million accommodations, restaurants, and attractions.

Reputation 48

Reputation Hotels Travel Survey 48

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. Man has loved to tell–and hear–stories from our earliest days, gathered together over a flickering fire as night falls… Even before fire was discovered. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100