Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]
Sword and the Script
MARCH 18, 2017
News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. Earned media is usually the result of good ideas backed by actions long since set in motion. This is where corporate leaders get confused about PR. From there the function deteriorates from a strategic business initiative to a “how many news pieces did we get last month.
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