Cision

NOVEMBER 21, 2016

Influence and influencers are frequent topics of discussion for marketers and communication professionals. We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. As a practical matter do we have more influence over the people that we are the closest to ( Dunbar’s number ) or are we able to exert any meaningful influence over our weak tie connections

Social Media 257

Social Media How To Media LinkedIn 257

Ronn Torossian

NOVEMBER 21, 2016

Maybe the concept began as just another “clever” sight gag. Two aging religious leaders, a priest and an imam are sharing tea time. The guys are clearly friends, and they’re clearly aging. At one point in the commercial both guys pull out their smartphones and go to the Amazon app. They search, they click and they order. Days pass and the priest and the imam receive their packages.

Brand 203

Brand Branding Blogging Agency 203

Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

Data-Driven PR 94

Data-Driven PR Data Measurement Trends 94

PRSay

NOVEMBER 21, 2016

I worked in television news for twelve years before changing professions. I moved into public relations simply because it seemed like a logical next step; plus I had seen other journalists make the move successfully. As I became more immersed in public relations, I began to seek out more knowledge to further improve my abilities. I wanted to know more to better myself and become an asset to my organization.

Study 91

Study Television Course Groups 91

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

NOVEMBER 21, 2016

Small Town Brewery in Wauconda started two upstairs rooms of an old warehouse. They made handcrafted beers and delivered them to a thriving downtown area featuring a variety of eating establishments. And then came a new beer they crafted and named “Not Your Father’s Root Beer.” The new hard (alcoholic) root beer took off, and by 2012 it was being sold in a chain of liquor stores in Chicago – Binny’s Beverage Depot with 31 locations.

Small Business 103

Small Business Publicity System Community 103

Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. This nationwide movement is held the Saturday after Thanksgiving in hopes of bringing more awareness and exposure to small businesses during one of the biggest shopping weekends of the year.

Small Business 77

Small Business Marketing Local Nonprofit 77

Mark My Words

NOVEMBER 21, 2016

The response of the established media to reports that the majority of stories shared on facebook during the US election were stonking great lies has been the predictable bellow of I told you so. According to the holier-than-thou op-eds this is clearly the fault of the news gathering public for shunning proper paywalled journalism. Yet this stern lecture from a dying breed misses a greater truth.

Comparison 76

Comparison Hotels Journalism Newspapers 76