Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. It’s a free, relatively easy and user friendly way to get their feet wet in the world of promotional marketing, and it is accessible to companies of any size. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.

Social Media 256

Social Media How To Media Media Training 256

Onclusive

SEPTEMBER 28, 2016

Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. This combination provides an understanding of input and output: time and resources invested, compared to what was gained from the campaign itself. In this PRTech Pro Spotlight, I interview ClickTime CEO Alex […].

Measurement 244

Measurement Interviews Resources 244

Flack's Revenge

SEPTEMBER 28, 2016

Seth in Paris. I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac , Google and Toys ) lives in our town, Croton-on-Hudson, NY. I was very excited to meet and speak with Seth. Sites like 9to5Mac have drawn huge audiences for years and driven Apple (and other blogs) crazy by being the first to sniff out and report on the latest devel

Google 150

Google Meeting Blogging Facebook 150

PRSay

SEPTEMBER 28, 2016

So it turns out that not only can you teach an old dog new tricks, but you also can reteach an old dog old tricks! My career began in television news as a reporter and producer. Once I had kids, I moved into public relations for a better work-life balance. But before I made that transition, I took some public relations courses at a nearby university.

Television 105

Television Media Training Crisis Communications Course 105

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

SEPTEMBER 28, 2016

I think there’s a a bit of a misconception in our industry. That you need to be aggressive to be an effective consultant. I’ve noticed it from the beginning (at least MY beginning). It’s not a rule that’s written on a chalkboard or bulletin board anywhere. Or in a text book. But, that seems to be the general consensus. Be aggressive.

Meeting 92

Meeting Industry 92

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. What’s more, over the years, the practice has more than proven its value. Don’t believe me? According to Demand Metric : “Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.”.

Content Marketing 65

Content Marketing Marketing How To Leadership 65

PR Job Coach

SEPTEMBER 28, 2016

Yet again corporate America comes ashore with another stark example of why "behavior is all that matters." Hat tip to Shel Holtz for the "ship to shore" inspiration and reminder that solid moorings are required for a stellar reputation. Not to single out Wells Fargo, with whom I have had a 40 year relationship, it's behavior where the reputation rubber meets the road.

Enterprise 112

Enterprise Reputation Employee Corporate 112

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2016

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. There’s ongoing coverage about the candidates themselves, but then there’s the spin, counterspin, punditry, analysis, and back-and-forth around each campaign’s communications and media strategy.

Policies 182

Policies Storytelling Data Advertising 182