Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. But without any barriers to publication, how can you filter through the noise and find what matters most? Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations

Social Media 227

Social Media Newspapers Reputation Community 227

Reputation Us

JUNE 21, 2016

A pessimistic editor once told me to never to use the word “unique,” because advertising has diluted its meaning. I don’t fully agree with her, and I like to think it is because I take a more optimistic approach—some things really are one-of-a kind. Who knew this word could pose a grammatical controversy, since talking about “degrees of uniqueness” has been a trend for a while.

Advertising 68

Advertising Advertising Trends Writing 68

Cision

JUNE 21, 2016

While there are swells in job-seeking activity at specific periods of the year, such as at the very beginning of the year (the first Wednesday of January is noted by Monster.com as the most popular day of the year to look for a new job), the next best job opportunity can pop up at any time. Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round.

Brand 189

Brand Branding Real Estate Tourism 189

Communications Conversations

JUNE 21, 2016

Last Sunday, I read an op-ed in the Minneapolis Star Tribune from a teacher in Minneapolis about the derisive force smartphones have become for our children. As a parent to 8- and 11-year-old children, I can see it coming. If we didn’t put paramaters on screen time for our kids, they would be glued to those things 24/7. Heck, some of my 8-year-old’s friends already have full-time devices.

Marketing 68

Marketing Ethics Local Course 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

JUNE 21, 2016

It’s pretty much fact: the world around us is volatile, uncertain, complex and ambiguous. These VUCA forces are recasting industries, companies and entire societies with lightning speed. Leadership, however, is. The post What It Means to Lead in a Crazy World appeared first on Stern Strategy Group.

Leadership 48

Leadership Groups Strategy Industry 48

ImPRessions - Crenshaw Communications

JUNE 21, 2016

Hyperlocal public relations can be easily overlooked, especially when dealing with PR campaigns for national or global companies. But “hyperlocal may be the new global.” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic.

Local 136

Local Case Study Consumer Reputation 136

Sword and the Script

JUNE 21, 2016

The same events company that is acquiring the Content Marketing Institute for $17.6 million also owns the press release vendor PR Newswire. But not for long. Recent reports suggest parent company, UBM, has cleared regulatory hurdles for selling PR Newswire to Cision for $841 million. Indeed, Cision issued a press release of its own announcing the finalization of the acquisition.

Insurance 66

Insurance Insurance B2B Corporate 66

Beyond PR

JUNE 21, 2016

As we head into the second half of 2016, video’s role in PR and marketing continues to heat up. Across paid, earned, social, and owned channels, it’s not only becoming easier to distribute video, but also measure and prove its value. “Video is the language we communicate in today,” says Larry Cardarelli, Vice President, Production at MultiVu and moderator of tomorrow’s PR Newswire webinar Video Creation and Strategy for Modern Content Marketers.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors. However, as a solo you are not restricted to working local.

Local 41

Local How To Skype Trade Shows 41

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Communications