Tue.Jan 24, 2017

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Can’t beat ‘em, join ‘em

Ronn Torossian

Fewer people trust the media these days, and those that do, tend to trust them – especially the TV and internet news – a lot less than they did. Now, we could take the time to argue for or against those positions, or we could parse out the “whys” and the “hows” of all of it, but that’s not what this is about. This article is about what came out of that growing distrust, a hyper-partisan form of media, mostly on the web, that … READ MORE ».

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Prove Press Release Success With These 3 Key Factors

Cision

Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business. PRWeb’s latest tip sheet, “ 3 Steps to Measuring Press Releases’ Effectiveness ” outlines the steps you need to take to prove the true value of your press release.

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Spicer must let truth get in the way of a good story

Steve Barrett on PR

PR pros were outraged by White House press secretary Sean Spicer's demonstration of the communications art on Saturday, but he went some way to redeeming himself Monday with a more measured performance.

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Building Community through User Generated Content

Solo PR Pro

Humans are a tribal bunch. We gather and form mini-communities around our work, interests, locations and more. Technology has amplified that trait. Apps and social media platforms provide an opportunity to share everything from sports to knitting as part of a group. User generated content (UGC) – unsolicited content provided by a brand’s users – is an expression of our tribal nature.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How To Make PR Surveys Work Harder

ImPRessions - Crenshaw Communications

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. But a survey is an investment, and outcomes can be unpredictable. Here are some tips you may want to incorporate when drafting your next survey.

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5 Audience Questions to Answer Before You Write Your News Release

Beyond PR

Identifying your audience is essential to planning, but you do need to dig into specifics as you detail your various tactics. Answering these questions will help you engage more effectively with the media, consumers, professionals, investors and analysts. WHO IS THE ULTIMATE READER, VIEWER OR LISTENER FOR YOUR MESSAGE? Identifying consumer, professional, investor, etc., will help you refine your message.

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