The Proactive Report

DECEMBER 13, 2016

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.” George Was

Measurement 174

Measurement How To Guidelines Analytics 174

Cision

DECEMBER 13, 2016

According to research from Havas Media , a whopping 55 percent of people have a natural distrust for brands — and this number is further increasing. What do you do when a good percentage of your target audience do not naturally trust you? You work on your PR game. Unfortunately, most brands do not understand how PR works. As a result, they keep breaking written and unwritten rules.

Strategy 151

Strategy Blogging Pitching Engineering 151

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

In public relations agency offices around the country, the time has come for a few annual rites of passage. Planning a holiday soiree, check! Buying client gifts, done! Sending end-of-year greetings or newsletter, got it! What remains? Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees, it’s time to set important, yet achievable, #PRGoals for 2017.

B2C 138

B2C Measurement Video B2B 138

PRSay

DECEMBER 13, 2016

Today, your news release is only one part of any successful PR effort. To see your campaign and activities really take flight you need to invest in creating engaging, shareable content. Start by Providing Value. The best way to stand out from the hundreds of other news releases journalists scan through each day is to provide something of value. This can take the form of starting with a proprietary survey on a timely topic, having a thoughtful perspective on an issue in the news, or providing fre

How To 99

How To Survey Film Infographics 99

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

DECEMBER 13, 2016

If you work in the world of social media marketing, your days are most likely filled with: Creating content. Meetings. Managing communities. More meetings. Developing dashboards. Even more meetings. And more meetings. Fact it–you’re busy. Head down, hair on fire, 24/7, 365. That’s just the way social media marketers work (in my experience, at least).

Analysis 88

Analysis Meeting Social Media Web 88

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. Whether it was securing placements for the latest outdoor grilling innovation from Char-Broil or letting tech reporters know about a new parental controlled Wi-Fi service, helping to achieve our clients’ communications and business objectives continued to be our mission throughout the

Consumer 75

Consumer Media Analytics Travel 75

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn.

B2B 72

B2B Infographics Interviews eBook 72

Beyond PR

DECEMBER 13, 2016

According to a recent research report by the Content Marketing Institute , Sixty-two percent of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. Attributed to this success are two factors: doing a better job with content creation (85%) and developing or adjusting their content marketing strategy (72%).

Content Marketing 63

Content Marketing Trends B2B Analytics 63

Solo PR Pro

DECEMBER 13, 2016

Creativity is integral to professionals in communications. From strategies to messaging to problem solving, thinking outside of the box is our version of coloring inside of the lines. However, there are times when the well of creativity runs dry. This handy infographic from Entrepreneur offers 21 ways to reignite your creative genius and get back in the groove.

Creativity 53

Creativity Infographics Trends Writing 53

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Stern + Associates

DECEMBER 13, 2016

Community relations shouldn't be an afterthought. It should be a strategic part of your business. Here's why. The post Tis the Season to Give Back. Why Community Relations is Smart Business. appeared first on Stern Strategy Group.

Community 52

Community Groups Strategy Agency 52

prTini

DECEMBER 13, 2016

When I was preparing to launch Geben Communication, I read lots of articles that suggested writing a formal business plan —a three- to five-year description of the purpose of our agency, how I would go about finding clients, our market share, financial metrics, and on and on. But I have a confession: I never did it! I thought then — and still believe today — that any business plan I wrote at that time would’ve been based on false assumptions and untruths … and that it would be comp

Financial 30

Financial Training Writing Agency 30

Stern + Associates

DECEMBER 13, 2016

Community relations shouldn't be an afterthought. It should be a strategic part of your business. Here's why. The post Tis the Season to Give Back. Why Community Relations is Smart Business. appeared first on Stern Strategy Group.

Community 48

Community Groups Strategy Agency 48