Mon.Mar 07, 2016

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Five Tips on Using Live Streaming Video

Cision

Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). It did not go well. Lack of mobile connectivity caused the start time to lag, and by the time I got it up, I missed recording (and maybe more importantly just flat out missed) most of her performance.

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Obtaining & Enhancing a Career in Communications

Deirdre Breakenridge

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” Bob Varettoni, Director, Corporate Communications at Verizon, Sandy Charet, CEO of Charet & Associates, and I participated on a panel to offer advice for PR students and professionals.

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Flint crisis has national PR ramifications

Ronn Torossian

When people are faced with bad news, even if they are not at all impacted, doubt can set in. That doubt grows, unaided, like a nefarious seed, creating PR issues for groups and organizations completely unrelated to the initial issue. When any entity fails to grasp the public relations fallout from a significant PR crisis and allows that message to spin out of their control, the trouble can expand exponentially.

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How to Succeed on Social in 4 Steps

Cision

Brands, large and small, turn to a dedicated individual or team to take the social reins. But when social is separated from the rest of the organization, it’s not as effective as it could be. So what should your business do to ensure you’re using social media to its full potential? Follow these four steps to get the most ROI from your social media efforts: 1.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why HR Should Have a Seat at the Crisis Management Table

Melissa Agnes

Image credit: bikeriderlondon/shutterstock.com. A couple weeks back, I published an article that discussed best practices for communicating with your key stakeholders in a crisis. But while external communications are typically top of mind in a crisis (at least for the organizations with a mindset on communication), there is an equally important stakeholder group that is often overlooked when it comes to crisis management: the internal stakeholders.

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How to respond during a crisis

The Stalwart Blog

Last Friday I received a call from a family member who saw a story on the news pertaining to Ford Motor Company. They shared that there was an alleged brake recall on the 2013 and 2014 F-150 models. We own an F-150 within that range and ironically, my husband has been commenting on the brakes for a few weeks now. Given this new information and that our two young children are frequently in that vehicle, I was concerned and wanted to get more information.

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Masters in Marketing: Cheryl Gale, March Communications

Mindful Marketing

By Seedepth. Cheryl Gale is Managing Director and Co-Founder of March Communications and an expert on “raising two gen Zs and ~25 millennials.” She has over 20 years of experience in public relations, corporate communications and marketing communications in the U.S., UK and Europe. Cheryl returned to the U.S. after living in the UK for nearly a decade, to establish March Communications.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. So of course, this post is by women, about women, and for women everywhere. Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). 1. Closing The Gender Gap Is Everyone’s Business. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). 2.

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Influencer Insights: Media Moves and Intel for the Week of March 7

Beyond PR

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. This week’s highlights include a new deputy style director at People, a new editorial projects director at Architectural Digest, and a review of four Tumblr blogs you should be reading.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. So of course, this post is by women, about women, and for women everywhere. Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). 1. Closing The Gender Gap Is Everyone’s Business. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). 2.

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Job Seekers, Ask These Questions to See if “Culture Talk” is Real

prTini

When you’re seeking a new job, the interview process isn’t just an opportunity for the company to get to know you. It’s also the time for you to get to know the company. Is it a place you want spend your time? Is the work something you’d enjoy? Does the environment allow you to amplify your strengths? It’s a given that culture matters to employees, especially Millennials.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. But there’s an often overlooked and underutilized secret weapon that can pull your marketing efforts together into a single, shareable portal: your brand’s online newsroom. Yes, online newsrooms are not new — in fact one of the first to launch after the commercialization of the Internet in 1995 (for the Acoustical Society

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