Fri.May 06, 2016

article thumbnail

Why Facebook Live Matters to Marketing

Cision

Co-founder of Blab , Shaan Purri once said people don’t want scripted, manicured, polished and perfected content anymore. They want brands to be authentic. So, how do we get there? Video. “Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month.

article thumbnail

Crisis Communications: Preparing for a Cyber Attack

Ronn Torossian

A security breach is one of the most dreaded forms of attack against any modern day company. Security breaches not only put the brand and its employees at risk, but also the customers and clients, which the company serves. This affects the brand’s reputation and its ability to inspire trust. While more people know how easy it is to be victimized bu hackers, how a company handles the situation after the fact speaks volumes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Benefits of Including Influencers In Your Crisis Strategy

Cision

Ninety percent of communication crises could be avoided if brands plan ahead. But no matter the type, timing or location of a crisis, what ultimately determines whether a brand leaves unscathed or scourged depends on its response. Be proactive and turn to a real-time tactic that is often overlooked or underutilized: partnering with influencers. Here are four ways influencers will give your crisis communication strategy a boost when it’s struggling to keep up with what’s being said: 1.

Crisis 146
article thumbnail

The Benefits of Earning Your APR

PRSay

An Interview with Ken Hunter, APR. Ken Hunter is President and Chief Strategist of The PowerStation | Communications, a strategy-centered communication consultancy guiding organizations to growth by developing big idea PR programs that power it, and resolving problems that impede it. He develops communication strategies that grow relationships. In this role, Ken provides businesses with visions, strategies, and inspiration for PR and marketing communication programs.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Three Tips to Nail a New Business Pitch

Shift Communications

In agency land it’s not just about keeping our current clients happy, but also adding new clients to the roster. Those who are new to PR, and even some seasoned professionals, often get nervous during new business pitches. Let’s face it, sitting and talking in front of a room full of strangers isn’t always easy. I used to get much more nervous when heading into a pitch, but after more than 20 new business pitches under my belt, I’ve picked up some tricks.

More Trending

article thumbnail

How Many PR pros Does it Take to Change a Lightbulb?

Waxing UnLyrical

When I keynote, I often kick off with a joke. And the punch line to this one – how many PR people does it take to change a lightbulb? – usually gets a big laugh. There are a bunch of punch lines, by the way, as I learned from my Facebook friends a few years ago: “That’s a great question. I’ll have our spokesperson get back to you shortly.” “I can neither confirm nor deny that PR people can change lightbulbs.” “Excellent question, and you rais

article thumbnail

The Measurement Mavens of the Month: Cindy Villafranca and the Team at Southwest Airlines

Katie Paine's Measurement Blog

(Please note: This piece originally appeared as a free article in the early May 2016 edition of The Measurement Advisor newsletter.) It’s no secret to regular readers of The Measurement Advisor that Southwest Airlines has always been on the forefront of measurement. Linda Rutherford, now their VP for Communication and Outreach, called me in to talk […].

article thumbnail

A Journalist’s POV: Questions From A PR Team

ImPRessions - Crenshaw Communications

One of the coolest things about working in public relations is forging strong working relationships with press. Recently, we were pleased to begin such a relationship with Modern Marketing Exchange , an online publication and weekly newsletter focused on innovation and new technology for marketers and filled with short, punchy and relevant pieces. Editor Agata Smieciuszewski was good enough to answer our questions.

article thumbnail

ISEBOX vs NextWorks Content Capsule: Two PR Communications Tools Go Toe to Toe

ISEBOX

You know all the familiar names of legendary sports matchups. Manning v. Brady. The Celtics v. Lakers. Muhammad Ali v. Joe Frazier. Part of what makes these classic bouts so exciting is that – while all parties bring their A Game to the party – one always has more of the right stuff to edge out their competitor. While they may not have the thrills and chills of a heated boxing match, there are similar results when you put two PR communications solutions in the ring together: One solution will al

Tools 76
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

ISEBOX vs NextWorks Content Capsule: Two PR Communications Tools Go Toe to Toe

ISEBOX

You know all the familiar names of legendary sports matchups. Manning v. Brady. The Celtics v. Lakers. Muhammad Ali v. Joe Frazier. Part of what makes these classic bouts so exciting is that – while all parties bring their A Game to the party – one always has more of the right stuff to edge out their competitor. While they may not have the thrills and chills of a heated boxing match, there are similar results when you put two PR communications solutions in the ring together: One solution will al

Tools 70