Why Facebook Live Matters to Marketing
Cision
MAY 6, 2016
Co-founder of Blab , Shaan Purri once said people don’t want scripted, manicured, polished and perfected content anymore. They want brands to be authentic. So, how do we get there? Video. “Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month.
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