The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can’t book segments like she can. What’s the secret? Well, a large part her success is relationships. It is, after all, called Media Relations.

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How To Media Case Study Resources 125

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. First, metrics can be gamed. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. Whether those are the right clicks and webinar registrants is another story. Just ask your sales development rep (SDR).

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Social Media Crisis Marketing Media 62

prTini

JANUARY 21, 2017

The Women’s March on Washington is happening today. With 255,000 likes and counting, the official Facebook event has gone viral. Plus, a quick search on Facebook reveals hundreds of “sister events.” Whether they’re making the trek to the nation’s capital or protesting closer to home, attendees are leveraging Facebook to organize transportation, lodging and logistics.

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Data Transportation Healthcare Viral 28