Onclusive

FEBRUARY 14, 2017

Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. What worked last year in a public relations or marketing campaign, or even last week, may not work again today. To boot, successful marketing bosses are increasingly […].

Marketing 225

Marketing Publicity Media Report 225

Ronn Torossian

FEBRUARY 14, 2017

For most people, coffee is the ultimate uniter. If you love it, you don’t ask its political persuasion, you just drink it before you’re willing to have any conversations with anyone, much less a heated political argument. But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. Starbucks weighs in on everything from gay marriage to Christmas to illegal immigration … and they get major league headlines every time.

Brand 210

Brand Branding Reputation Internal 210

Reputation Us

FEBRUARY 14, 2017

My children recently asked me if “NEWS” was an acronym meaning North , East , West , South , implying that it covers all angles, or information from every cardinal direction. A Google search nullified this pretty quickly, offering grammatical insight that the word “news” represents what is “new.” (And a rare instance of an English adjective becoming a noun when made plural; perhaps a formation leap from French.).

Publicity 83

Publicity Nonprofit Google Training 83

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits.

B2B 66

B2B Measurement Blogging Community 66

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ishmael's Corner

FEBRUARY 14, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Bureau of Labor Statistics puts the number of people working in PR at 218,910 (as of May 2015). Some of these folks are extraordinary. Others communicate with the finesse of a carnival barker. Most fall somewhere in between.

Journalism 63

Journalism Storytelling Communications Publicity 63

Mark My Words

FEBRUARY 14, 2017

Last night PR expert Mark Borkowski said: “If you’re being flown all over the world the costs will rack up and the basic problem is that these things have slipped out. It’s not helpful but, then again, people don’t realise the complexities that go into celebrities being involved with charities. Even these game shows that you see on TV, where people play for charity, they still get paid.

Brand 60

Brand Branding 60

Stern + Associates

FEBRUARY 14, 2017

What’s the most underrated strategy for bringing in new customers, keeping them loyal and turning them into advocates? Give them thought leadership that makes them love you. Thought leadership tends. The post How to Make Your Customers Love You (and Your Thought Leadership) appeared first on Stern Strategy Group.

Leadership 63

Leadership How To Groups Strategy 63

Solo PR Pro

FEBRUARY 14, 2017

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity.” Charles Dickens, A Tale of Two Cities. Who knew that an opening line written in 1859 would so aptly describe the world today. We live in a time of great opportunity and astounding advances.

Government 43

Government Communications Corporate Social Media 43

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs.

B2C 192

B2C Community Banking Advertising 192

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Communications

Norton's Notes

FEBRUARY 14, 2017

Fake news has been grabbing the headlines a lot recently but is it really that new to us in the PR industry? Sure, it’s a clever way to make money from content that appears to have been exploited but brands have been pushing sponsored content and (or advertorials as we call them in the business) since well before I started my PR career back in (coughs quietly) 1998.

Advertising 28

Advertising Advertising Facebook LinkedIn 28