The Proactive Report

JANUARY 2, 2017

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories.

Government 214

Government Digital PR Report LinkedIn 214

The Stalwart Blog

JANUARY 2, 2017

You may have heard that the highly successful, Grammy-award winning pop singer had a very visible hiccup in her performance on the popular ABC network’s “Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest” in Times Square. Whether it was a series of technical malfunctions or an artist past her prime, the result was a queasy, uneasy spectacle of grimacing, chair-shifting levels. .

Social Media 102

Social Media Media 102

5W PR

JANUARY 2, 2017

Digital marketing simply wouldn’t be the same with keyword research and PR. Search engine optimization (SEO) can greatly benefit PR efforts, and vice versa. Here’s how. Write Headlines That Attract Your Audience. Headlines can’t be written quickly and without thought. They need to be a certain length (words and characters) and they also need to include valuable keywords, all the while staying true to what readers will find once they click.

SEO 84

SEO Viral Engineering Web 84

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.