Mon.Feb 13, 2017

Trending Sources

How to Get Comfortable With Data Even If You Don’t Love Math

PR Expanded

A Guest Post By Kelly Byrd, PR Engineer, AirPR. Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success.

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Why Tough Love is Necessary for Successful Client Service

Spin Sucks

Successful client service often requires telling clients things they don't want to hear. Laura Petrolino breaks down the four elements necessary to do so successfully. The post Why Tough Love is Necessary for Successful Client Service appeared first on Spin Sucks. Client Service Communication are you a good communicator?

How To Use Google Apps to be More Productive and Awesome

Cision

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!). Google Voice. It is free to use, with some nominal fees for telephone number changes. Google Contacts.

How to Measure the Success of Video Communications

Shift Communications

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. How do we know when our video is contributing to meaningful results? The Old Way. Video Metrics. Audience Metrics.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

6 ways to craft engaging content

PR Daily

Users are getting sick of force-fed content, just as they’re sick of ads. Consumers want to feel that they’re an active and willing part of the experience; otherwise, they might feel manipulated or ignored. How can you create content and experiences that assuage those feelings of alienation? One key is to use interactive content, which gives users more influence and a greater connection. Quizzes.

Behind the Headlines with Shelley Spector

Cision

This month, The Museum of Public Relations at Baruch College in New York City will kick-off the first-ever Black PR History Month! Following the event, an exhibit featuring lives of different black PR professionals will be on display for a month at the museum. The event is a partnership between the Museum and the National Black PR Society.  Its goal is to help diverse students and young professionals feel a greater connection to a field whose history has long been depicted as dominated by white men. What was the motivation for pioneering this event? She seems great. It’s there.

Announcing our 2016 Video Awards finalists!

PR Daily

Investing in video production presents unique challenges for any organization. How do you create a video that’s unique, speaks for your organization and plays on current trends? Our entrants were met with many obstacles, budget constraints and frustrations, but with creativity and dedication, they were able to exceed their goals with impressive videos. VIDEOS BY TOPIC. Good Catch! Jude Medical.

The making of the new augmented Gruffalo Spotter app – Great for fun with the kids

Norton's Notes

I love this idea, if you are parent like me frantically searching for outdoor activities to keep your kids entertained. You will most definitely know who the Gruffalo is – he has terrible teeth in his terrible jaws etc. Click here to find your nearest trail to test it out, for my Northern readers – there is a nice one in Dalby Forrest that I will be trying out soon.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Is your organization embracing millennials?

PR Daily

Millennials are different from any other generation, and soon they'll make up most of the workforce. Employers have to adapt their business operations accordingly. Their differences from other generations might pose challenges for employers, but millennials also bring new characteristics and opinions that employers can integrate into their structure and culture to breed success. Be transparent.

Values Wars: CEO outbursts vs. authentic sustainable engagement

Holtz Communication + Technology

In every decade, a lot of businesses thrive because they can deliver what’s scarce. Scarcity is a fundamental economic concept that examines the gap between limited resources and limitless desires. Customers will beat a path to the doors of companies that can deliver whatever they want that’s in short supply. Recent days have seen a headlong rush by a cadre of CEOs into social change.

Department of Education gets slammed for misspelling and typo in tweets

PR Daily

The Department of Education recently learned that it’s important to proofread your tweets. The department—whose new chief, Betsy DeVos, was confirmed last week—took a beating on Twitter after misspelling civil rights activist W.E.B. Du Bois’ name in a tweet. Here’s the original post: Education must not simply teach work - it must teach life. W.E.B. Du Bois. All good.

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The most interesting Super Bowl commercial had nothing to do with selling products

Communications Conversations

Last Sunday, most of us tuned it to watch the Super Bowl. And many of us tuned in more for the commercials and entertainment than for the actual game (who cares about another Patriots championship anyway? YAWN!). One of the more interesting developments of the evening was one I wasn’t expecting: The most interesting Super Bowl commercial had nothing to do with selling products. Who knows?

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

5 steps to crafting a home page that customers love

PR Daily

As Valentine’s Day nears, love is in the air. Dinner reservations are in place, flower shops are making sales, and users everywhere are searching for the perfect home page to capture their hearts. Think of your users in the same way you would your Valentine’s Day date. You want to impress them, while keeping their interest long enough that they learn more about you. Don’t overdo it. Follow the.

The Social PR Virtuoso® Master Course Open for Registration

Waxing UnLyrical

This Saturday, at about 2:45 pm EST, the clouds parted, the angels came out to sing, and all of Ireland finally found out where leprechauns hide their gold. OK, it didn’t happen quite like that (#AlternativeFacts), but here’s what DID happen: Two-thirds of the way through my free, LIVE online training, “Lift Off!,” 24 (midnight EST). Lifetime access for a one-time fee.

AP style tips for the Emmys, Oscars and other awards shows

PR Daily

Tomorrow is Valentine’s Day, but people’s love of awards shows might be waning. Adele shone at the 59th Annual Grammy Awards on Sunday night, grabbing awards for Album of the Year, Record of the Year, Best Pop Vocal Album, Song of the Year and more. Though the singer had a terrific night, ABC did not: The show hit a new record low for the number of viewers, with 11.3 million tuning in.

Road Riddle

Online PR Thoughts

Self-driving cars are on the way but one feature of their computerized systems still doesn't work. That is handling road construction. Lane change signs and traffic cones confuse the systems set up for straight-through driving. It presents a major marketing and PR challenge for auto manufacturers as well. How do you sell a feature that works some of the time? What kind of PR must one do to teach people that construction zones require hands-on driving? Vehicle manufacturers have a major step to make before they put autonomous systems into cars and trucks.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

More than 355,000 customers affected in Arby’s data breach

PR Daily

The fast food chain that likes to remind its customers that it “[has] the meats” also has a data breach. Cyber Security. journalist Brian Krebs first reported the breach, in which hackers gained credit card information for as many as 355,000 customers. The information was gained after the hackers installed malware on the payment systems in hundreds of corporate-owned Arby’s locations. Image via

How do you measure the value of loving what you do?

The Blueballroom

theblueballroom thrives on the energy of a small group of brilliant people. Our people are theblueballroom. Without them, we are just an idea, with a quirky name and an empty office in Farnham, Surrey. So this year we’re embracing wellbeing and measures we can take to sustain the positive physical energy we so much enjoy. But there are wider issues here. Employee benefits? Energy at work?

Pinterest and YouTube Release New Features, as Facebook Presents New Ad Policy

Edelman

Uncategorized advertisement audience targeting Digital Facebook Lauren Switzer Live Streaming livestreaming Pinterest video youtube

From Generalist to Specialist: Building a PR Career

Flack Me

Category: Flack Me Summary: Chances are good that you gravitated toward a career in PR because you were good at a wide variety of PR-friendly skills – a generalist. You believed your writing, organization, event planning, and personal relationship building would be an asset to the industry, and you were right

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.