Cision
FEBRUARY 13, 2017
Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!). I also use Google Docs and Drive to collaborate on different projects, and I use Gmail as my primary email address.
Deirdre Breakenridge
FEBRUARY 13, 2017
A Guest Post By Kelly Byrd, PR Engineer, AirPR. Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success.
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Cision
FEBRUARY 13, 2017
This month, The Museum of Public Relations at Baruch College in New York City will kick-off the first-ever Black PR History Month! Following the event, an exhibit featuring lives of different black PR professionals will be on display for a month at the museum. The event is a partnership between the Museum and the National Black PR Society. Its goal is to help diverse students and young professionals feel a greater connection to a field whose history has long been depicted as dominated by white
Critical Mention
FEBRUARY 13, 2017
Dear Publicist, Please forgive the impersonal nature of this message. It’s hard to avoid with a blog post, but we can assure you that this letter goes out to each and every one of you, and it truly comes from the heart. Happy Valentine’s Day! Now this is difficult to say, but we’re big believers in not burying the lede, so we’re gonna get right to it.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Waxing UnLyrical
FEBRUARY 13, 2017
This Saturday, at about 2:45 pm EST, the clouds parted, the angels came out to sing, and all of Ireland finally found out where leprechauns hide their gold. OK, it didn’t happen quite like that (#AlternativeFacts), but here’s what DID happen: Two-thirds of the way through my free, LIVE online training, “Lift Off!,” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Norton's Notes
FEBRUARY 13, 2017
I love this idea, if you are parent like me frantically searching for outdoor activities to keep your kids entertained. You will most definitely know who the Gruffalo is – he has terrible teeth in his terrible jaws etc. Well in the first development of its kind, Magic Light Pictures and Forestry Commission England bring its characters to life in the forest with a rather cool augmented reality app.
Shift Communications
FEBRUARY 13, 2017
As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. How do we know when our video is contributing to meaningful results? Let’s look at the video communications funnel today.
Communications Conversations
FEBRUARY 13, 2017
Last Sunday, most of us tuned it to watch the Super Bowl. And many of us tuned in more for the commercials and entertainment than for the actual game (who cares about another Patriots championship anyway? YAWN!). One of the more interesting developments of the evening was one I wasn’t expecting: The most interesting Super Bowl commercial had nothing to do with selling products.
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