Thu.Aug 18, 2016

article thumbnail

Behind the Headlines With Imelda Suriato

Cision

Photo by Paul Morejón Studio. Brands need to connect with their audiences through effective communication. But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers.

Nonprofit 191
article thumbnail

Customer Care | The Ultimate PR Strategy

Reputation Us

This may put some PR professionals on alert but — if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR. Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth referrals than truly taking care of your customers? There will always be exceptions or opportunities to move beyond pure word-of-mouth (influencer and media relations, social media, etc.) but those would be much more ca

Apparel 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Measurement Menace of the Month: Dick Clark Productions

Katie Paine's Measurement Blog

Here at Paine Publishing we sometimes feel like the PolitiFact of measurement. We often get asked to review reports provided to clients or sponsors by event organizers or agencies. These reports claim that the event was a raging success and the results were entirely spectacular (which is why people call us in to dissect them […]. The post Measurement Menace of the Month: Dick Clark Productions appeared first on Paine Publishing.

article thumbnail

3 Best Practices to Remember for Your Next Customer Loyalty Program

PR 20/20

In the age of Amazon-style buying, customers expect instant answers and hassle-free purchasing. Plus, competition is virtually everywhere you look. In one click, customers can abandon your site and move on to a competitor who offers faster, easier service. Our one saving grace to retain recurring sales is through customer loyalty. It’s no secret that many businesses rely on the loyalty of returning customers, as it costs nearly 10 times more to acquire a new customer than to retain an existing o

Data 41
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

Arianna Huffington, who co-founded the Huffington Post 11 years ago and built it into one of the largest digital media outlets in the U.S., will be leaving the company in the coming weeks to focus on a (as yet unnamed) startup dedicated to health and wellness. She first came on the scene as a conservative political commentator. Her husband, Michael Huffington, a billionaire ran for the U.S.

More Trending

article thumbnail

A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

Arianna Huffington, who co-founded the Huffington Post 11 years ago and built it into one of the largest digital media outlets in the U.S., will be leaving the company in the coming weeks to focus on a (as yet unnamed) startup dedicated to health and wellness. She first came on the scene as a conservative political commentator. Her husband, Michael Huffington, a billionaire ran for the U.S.

article thumbnail

How will PR and Social Media Evolve in the Next Five Years?

Shift Communications

Ten years ago, I was a freshman in college when a life-changing site called Facebook launched. It was a revolutionary social platform that quickly captivated lives. My daily routine soon included status updates, photo tags and friend requests. Facebook allowed every one of every age to gather the latest news, voice opinions, stay in touch with friends and family near and far – all at any hour of any day.