Behind the Headlines With Imelda Suriato
Cision
AUGUST 18, 2016
Photo by Paul Morejón Studio. Brands need to connect with their audiences through effective communication. But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers.
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