Cision

AUGUST 15, 2016

“What matters more if you want to build a great soccer team, how good your best player is or how good your worst player is? … in soccer what matters is how good your worst player is.” – Malcolm Gladwell, Revisionist History, episode 6 “My Little Hundred Million” In episode 6 of his podcast Revisionist History, Malcolm Gladwell reflects on the different ways professional soccer and basketball teams are structured.

Marketing 160

Marketing Sports Facebook Mobile 160

ReimaginePR

AUGUST 15, 2016

Rebranding isn’t for the faint at heart. First of all, it takes guts to realize that what you’re currently doing isn’t working, and it takes even more guts to decide to do something about it. While a lot of people will just close up shop and go on to the next, there are a blessed few who refuse to let their dream die. So they re-adjust, refocus and rebrand to better reflect what the market wants.

Employee 146

Employee Social Media Education Brand 146

Melissa Agnes

AUGUST 15, 2016

The extremely smart Nick Morgan of Public Words recently published an article that reveals the results of a study on stress. The study shows that “stress – and the emotions of frustration, anxiety and fear that go with it – are contagious.” This is important for leaders to realize prior to experiencing a crisis. Why? Because successful crisis management often requires an appearance, in some capacity, by the organization’s leadership.

Crisis 141

Crisis Crisis Management How To Leadership 141

Ishmael's Corner

AUGUST 15, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When months of investigative reporting by The New York Times produced the story, “How Think Tanks Amplify Corporate America’s Influence“ and the companion piece, “Think Tank Scholar or Corporate Consultant? It Depends on the Day,” I wondered how Brookings would respond.

Storytelling 81

Storytelling Corporate Report Communications 81

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

AUGUST 15, 2016

In case you missed it, LinkedIn announced some “big news” last week : It gave 500 influencers the ability to post videos right in your feeds. I say “big news” because I think LinkedIn really missed the boat with this move–and it’s indicative of a strategy that may miss an even bigger boat down the road. These influencer videos are most likely a nod to the burgeoning growth of video across the social web.

LinkedIn 78

LinkedIn Video Reddit Web 78

Reputation Us

AUGUST 15, 2016

From Credit Union Times. Breach Prep Should Include Rehearsal. ARLINGTON, Va.–Casey Boggs, president of Portland-based public relations firm LT Public Relations, recommended credit unions conduct a crisis rehearsal rather than wait until a cyber attack occurs. “Go through a dress rehearsal, go through the communication strategy and what you’re going to do,” Boggs said at the NASCUS/CUNA Credit Union Cyber Security Symposium on Friday.

Crisis 65

Crisis Interviews Reputation Facebook 65

Waxing UnLyrical

AUGUST 15, 2016

In this week’s #SocialPR Spotlight, I’m absolutely stoked and HONORED (and you know I don’t use that word lightly!) to feature the VERY FIRST Social PR Virtuoso EVER – who is a dear friend to boot – Angela Jeffrey. . Angie is no stranger to the PR field. She’s a true pioneer and thought leader for the PR field, as the founder of PRTrak™ , which ultimately ended up becoming VMS… and if you’re in PR, you’ll know what VMS was to our business.

Advertising 63

Advertising Advertising Course Training 63