Poignant articles from our contributing writers make up the bulk of the Top 10 Bulldog Posts for February 2019, with leading industry personalities like Vanguard Comms’ Sangeetha Sarma, 5WPR’s Ronn Torossian, and PR-it’s Shalon Roth tackling timely topics like the impact of recent media layoffs on PR, the Gucci sweater and Fyre Festival crises, the relevancy of press releases in modern PR, and the top 2019 trends for healthcare PR.
In addition, PRLab Hub content director Andrea Hak wrote about the phenomenon of “dark social” and its impact on social media marketing, and Jo-Ann Coetzee from South Africa-based The Media Image put together a nice overview of how traditional PR has evolved to its current strategic state. And our overview of “Agency of the Year” Gold Award winner SourceCode Communications was another big hit last month.
Here’s your chance to catch up on the most impactful posts of February. Take a look:
What recent media layoffs mean for the future of public relations
More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms—and the effects have an undeniable impact on PR.
How dark social is changing everything we know about social marketing
Has the age of social media marketing ended? Not at all—but thigs are getting darker. Dark social is changing everything we know about social marketing. Are you ready to join the dark side?
How traditional PR has changed—and where we are today
By taking a look back at how PR has changed over the years, we’re provided with some interesting markers of what the industry can expect of its future—and it might surprise you.
Are press releases still relevant—or are they obsolete relics?
PR pros recommend press releases because they’re a staple of our industry, while marketing departments long for them and executives demand them. Do they even help get media coverage?
Gucci’s sweater crisis perpetuates fashion PR embarrassments
After Gucci’s latest gaffe, which saw the brand produce a sweater resembling blackface, the fashion brand will need to spend some time stitching up its image. Do fashion PR pros not get it?
How the Fyre Festival ignited debate about influencer accountability
New documentaries have inspired people to start talking about the ethical questions around influencer marketing—& whether influencers should be held accountable for what they promote.
Super Bowl 2019—advertising and shopping stats for digital media buyers
Most brand marketers can’t afford the Super Bowl mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers. Cool insights here.
Agency of the Year: SourceCode’s inspiring mission produces landmark results
SourceCode Communications, launched in 2017 by Becky Honeyman and Greg Mondshein, was built on the premise of returning a level of humanity back to technology communications.
4 trends to inspire healthcare PR pros in 2019
While there’s been listicles galore of hot trends, here’s one for the healthcare and pharma crowd. From voice search and AI to content marketing and influencers, what you need to know for 2019.
Keeping up with Gen Z—the 10 most popular things for teens in 2019
Generation Z does things a bit differently than older generations, and as their spending power grows, it’s important for brand communicators to keep up with their unique likes and dislikes. See where they stand on 10 key topics here.
