The 13 Best Online Reputation Management Software [2024]

Online reputation management software can be a lifesaver for businesses looking to protect their brand. It can help you maintain a positive image online. Let’s figure out which tool is right for your business.

There are a number of great online reputation management tools available. They will let you:

• Keep an eye on what’s being said about your business online,
• Respond quickly if any negative content or comments arise,
• Protect your brand’s image,
• Track customers’ feedback,
• Ensure your customers have a positive experience when interacting with your business online.

13 best online reputation management tools:

1. Brand24
2. Brandwatch
3. Mention
4. Reputology
5. BirdEye
6. Podium
7. Reputation
8. Yext
9. Sprout Social
10. Hootsuite
11. BrandYourself
12. Digimind
13. ReviewTrackers

01 Brand24

Free 14-day trial. Individual plan for $69.

Brand24 is one of the best reputation management software money can buy: it’s easy to use, effective, in-depth, and affordable.

It’s a media monitoring and analytics tool that offers great insight into an online presence. It helps you track what people say about your brand online, so you can quickly address any negative sentiment.

The tool not only collects mentions of any keyword from social media, such as Twitter, Instagram, Facebook, Reddit, Telegram, and TikTok.

What’s more, it monitors news sites, customer reviews, review sites, blogs, discussion forums, podcasts, videos, and other places.

With Brand24, you can monitor and analyze online reviews posted on review websites such as TripAdvisor, Yelp, Booking, App Store, Google Play, and Trustpilot.

The tool also analyzes the performance of these mentions on numerous levels:

• Sentiment analysis
• Reach and social media reach
• Most influential sources
• Most popular sources
• Trending hashtags
• Most popular mentions

Brand24 offers great features that will help you maintain and track your online reputation:

• Reputation Score metrics that measure brand reputation. 

• Alerts and notifications will inform you whether a rapid increase in mention arrives. You can receive alerts through email, Slack, or a mobile app.
• Emotion analysis will detect emotions your brand ignites.
• Emoji analysis will show you which emojis the target audience uses in discussions.
• Topics analysis will show you your industry’s most important topics and trends. Brand24 analyzes each topic to discover its sentiment.

How can social media monitoring help improve your brand’s online reputation?

“People rarely say mean things to your face. As marketers, we can’t expect unhappy customers will complain on our social media profiles. They’re everywhere else, and it’s our job to find them. With media monitoring, it’s super easy.”

Justyna Dzikowska, Head of Marketing at Brand24

02 Brandwatch

Detailed pricing is available upon request.

Brandwatch is an online reputation management software. It allows you to monitor and respond to online reviews, social media posts, and other online content. It also provides tools for analyzing online sentiment and identifying influencers.

With Brandwatch, you can see all online mentions of your brand in one place, including on social media, news sites, and forums.

One feature is particularly handy – the reputation management dashboard, and it’s just a starting point. Brandwatch is used by medium and large companies.

Check: Brandwatch Alternative

03 Mention

The Solo plan costs $49 per month.

Mention is software that can help you to monitor and control your online reputation. As one of the top web and social media monitoring tools, Mentions does a great job as an online r tracking company mentions across social media and websites.

Mentions also have a separate tool to monitor and analyze online reputation management – The Brand Grader.

To use the sentiment analysis feature, you must buy a Pro plan that costs $99.

04 Reputology

The Single Location plan costs $29 – $49 per month and location.

Reputology is software for small, medium, and large companies. The great thing about it is that it strongly relies on location, which is something of huge value for businesses operating locally. 

Reputology offers solutions for customer feedback, review monitoring, and text analysis. With Reputology, you can respond to customer reviews across multiple review sites from a single dashboard.

The tool provides real-time alerts when new reviews are posted, allowing businesses to respond to feedback in a timely manner.

05 BirdEye

Detailed pricing is available upon request.

BirdEye is another SaaS software that helps manage reputation by giving the user tools to hone customer experience. Besides the strong focus on reviews, BirdEye offers a glimpse into the Google search reputation of an online business.

Other cool features that make BridEye stand out include surveys, web chat, and a customer insight algorithm based on reviews. 

06 Podium

The Essentials plan costs $49 per month.

Another worth-mentioning reputation management tool is Podium. Similarly to BirdEye, Podium concentrates on managing and improving customer experience.

Some of the most important features include messaging platform, reviews management, web chat, and feedback management.

07 Reputation.com

Detailed pricing is available upon request.

It’s an all-in-one reputation management software with solutions stretching beyond reputation management. The tool helps to understand the sentiment and analyze feedback.

Some of the features include social listening and an engagement platform, an online reputation management platform, a Reputation Score, and Business Listings. 

08 Yext

Detailed pricing is available upon request.

Yext is a data management tool to keep track of your business location-related information on multiple business directories. The tools help you manage the business listings your business is present on and find new ones. 

Moreover, it provides solutions for local search engine optimization (SEO) and voice search optimization.

09 Sprout Social

The Standard plan costs $249 per month.

Sprout Social is another social media monitoring tool you can use to manage your online reputation.

While Sprout Social does not offer a specific reputation management solution, it does provide features that can help businesses monitor their online reputation and respond to customer feedback.

It provides sentiment analysis, reporting, review management, and other features to help you take care of your reputation. 

Check: Sprout Social alternative

10 Hootsuite

The Professional plan costs $49 per month.

With Hootsuite, digital marketing specialists can monitor social media channels, blogs, and news sites for mentions of their own brand or keywords related to their industry.

The tool tracks brand sentiment. This allows you to detect the tone of conversations around your brand. It’s also a great way to keep an eye on your products and campaigns.

11 BrandYourself

Detailed pricing is available upon request.

BrandYourself is a tool that helps manage your personal online reputation.

It allows you to track and analyze search results, social media activity, and review sites and provides personalized guidance on improving your online presence. BrandYourself provides monitoring and reporting features that allow you to track their online reputation over time.

The tool provides real-time alerts when new mentions of your brand are detected, allowing you to respond to customer feedback in a timely manner.

12 Digimind

Detailed pricing is available upon request.

Digimind is a social media monitoring and analytics tool that provides businesses with insights into their online reputation, among other things.

With Digimind, businesses can monitor their brand mentions across social media platforms, news sites, blogs, and other online sources in real-time.

The tool provides sentiment analysis, which allows businesses to track the tone of conversations around their brand and identify potential issues before they become crises.

13 ReviewTrackers

Detailed pricing is available upon request.

ReviewTrackers is a review management tool that allows you to monitor reviews on sites like Google, Yelp, and Facebook. You can respond to Facebook and google reviews straight from the app.

The tool helps to understand customer experience through monitoring reviews and social media platforms.

Success stories using online reputation management software

Piwik PRO

Piwik PRO is an advanced web analytics platform that measures digital marketing effectiveness.

The Piwik PRO team wanted to maintain a positive brand image. They needed online reputation management software. Therefore, they chose Brand24 to discover what people say about the brand online.

They started monitoring the “Piwik PRO” phrase to find relevant discussions. As a result, they discovered which source delivers the most mentions, what is the sentiment around their brand, and the overall Reputation Score.

Thanks to that data, they could address any negative mention.

Piwik PRO strongly pays attention to compliance with GDPR, privacy, and data security regulations. Any misinformation in those areas can badly impact company sales.

That’s why, by using the Brand24 tool, the Piwik PRO team looks for any online mention that spreads false information about the platform’s data collection methods or product functionality.

ClickMeeting

ClickMeeting is a webinar and video conferencing platform that allows you to organize online events.

The ClickMeeting team wanted to take care of the company’s positive online reputation. As a result, they started brand monitoring using the Brand24 tool.

Monitoring of brand mentions is especially important for ClickMeeting during increased activity accompanying posting press releases. In that case, the instant notification feature has proven to be extremely useful.

Despite monitoring the brand name, the team set up a monitoring project for the “webinar” phrase. As a result, they detected many negative comments about poor connection quality and problems with joining the event.

Thanks to this knowledge, the company could improve its product and boost its positive image.

Mistakes to avoid when using an online reputation management tool

While online reputation management software offers numerous benefits, common mistakes can compromise its effectiveness.

Here are some pitfalls to avoid:

• Monitoring only your company or product name may not be enough. Think about keywords and phrases closely related to your niche and services. Start to monitor them as well.
• It’s a mistake to dismiss or overlook negative comments or reviews. Every piece of feedback is an opportunity for improvement.
• Responding to criticism with defensiveness can escalate situations and damage your reputation further. It’s crucial to approach negative feedback with understanding and a genuine desire to resolve the issue.
• While addressing negative feedback is essential, it’s equally important to acknowledge and engage with positive feedback. This will build positive relationships and encourage brand advocacy.
• Simply having a tool in place isn’t enough. Organizations need a clear strategy for handling different types of feedback and situations.

Conclusion

Your online reputation can make or break your business in today’s digital age. 

With so many online platforms available to customers, monitoring your brand’s online presence is essential. What’s more, you need to address any potential issues quickly. 

That’s where online reputation management tools come in. 

While looking for a perfect reputation management tool, check whether it has the following features: 

• Real-time monitoring
• Wide coverage of monitored sources
• Sentiment analysis
• Reputation Score
• Emoji analytics
• Emotion analysis 
• Topic analysis
• Alerts and notifications
• Advanced filters to sort the data

Want to manage your online reputation effectively? Start a 14-day free trial!