Ronn Torossian

JULY 12, 2018

As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to be countless ways to engage people through audio these days. Companies simply need to discover the best way to get their voices heard.

Strategy 87

Strategy Marketing Blogging Company 87

Waxing UnLyrical

JULY 12, 2018

Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. But there’s a problem when we go straight to tactics – you may end up spending months or years, and thousands or millions of dollars, trying to build a brand that does not resonate.

Brand 74

Brand Branding Banking Financial 74

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. The article talks about the issue from a 10,000-foot level, looking at the economy across industries. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

Training 60

Training Employee Company Analytics 60

Prowly

JULY 12, 2018

There are three possible scenarios when a crisis communication occurs: you are guilty, not guilty at all, you don’t have the slightest idea what is going on. Here’s a brief description of what your crisis communication should include in each of these three situations. The post How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say appeared first on Prowly Magazine.

Crisis Communications 151

Crisis Communications Crisis How To Communications 151

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JULY 12, 2018

The Public Relations Society of America is under attack—a small band of rebel members has broken loose from the usually tight-knit org and launched an aggressive ethics-reform initiative, and the industry’s leading trade association suddenly finds itself the target of an increasingly bitter public campaign. The effort took an ugly turn in recent weeks as […].

Ethics 110

Ethics Publicity 110

Agility PR Solutions

JULY 12, 2018

With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales. This is achieved when their websites are featured by the search engine, which determines whether one’s page is the first on the list or nowhere near the 20th page. […]. The post How fashion retailers are using SEO for product promotion appeared first on Agility PR Solutions.

Fashion 79

Fashion Retail SEO Engineering 79

Muck Rack

JULY 12, 2018

This journalist emailed all the sources she couldn't use for a story -- here's what happened

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60

Agility PR Solutions

JULY 12, 2018

While the talk of AI is pervasive, new research from marketing and sales intelligence firm EverString and B2B marketing sales acceleration firm Heinz Marketing shows that B2B marketers are still just learning about the broad expectations of how AI will help achieve business goals—and are, for the most part, confused about the potential impact on […].

B2B 60

B2B Report Marketing Publicity 60

PR 20/20

JULY 12, 2018

HubSpotters have been busy. Over the course of the second quarter, HubSpot released significant product updates across marketing and sales—and (in case you missed it) unveiled Service Hub. If you’re like our team, we eagerly geek out over new tools. So we decided to feature the product updates at our latest HubSpot User Group (HUG) event in June. Maggie Bomze ( @Maggbomze ) joined us from Boston to give our guest the inside scoop on what’s new and exciting in your portal.

Customer Service 43

Customer Service Knowledge Base Google Tools 43

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

JULY 12, 2018

If you read my blog post from a few weeks back, I discussed the social media uproar and dramatic announcement behind IHOP’s name change. The “b” […]. The post Pancakes or Burgers? appeared first on HMA Public Relations.

Social Media 8

Social Media Blogging Publicity Media 8