4 tips for reaching the elusive millennial demographic

With brand managers fervently hoping to tap into this diverse segment of the population, what are the best tactics for winning these younger fans?

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Engaging with a millennial (and younger) audience requires more than a clever campaign; it often means reassessing how your company interacts with its customers.

These savvy consumers are bombarded with more promotional messaging than any other generation in history, and they have a sixth sense when it comes to phony marketing efforts.

However, reaching these audiences is no longer just an added bonus; it’s a necessity for nearly any brand to stay relevant and profitable. Millennials are now America’s largest generation by population, and their overall spending will soon overtake baby boomers. Generation Z in the US now has $44 billion in annual spending power.

Here are four tips to not only reach these audiences, but build lasting connections with them:

1. Create experiences around your product—and the purchasing of it.

Millennials and post-millennials, much more than baby boomers, would rather spend their money on experiences over things. Companies that will win among these audiences understand how to create memorable, special moments.

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