Behind the Headlines With Travis Bullard
Cision
OCTOBER 13, 2016
When a crisis hits, is your team scrambling to come together or prepared with a plan? Travis Bullard, director at APCO Worldwide, says the preparation before a crisis is more important than what you do when you’re in the moment. In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication.
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