Happy Spring! As the world starts to approach some semblance of normal (but with still a ways to go), our Bulldog coverage is keeping pace and beginning to turn focus back to the everyday issues and concerns of doing PR, and this is reflected in our Top 10 posts from April.
We’re not giving COVID short shrift, but PR pros want to know how to adjust to a recovering world, and some terrific contributions from our guest writers largely addressed these new-world issues, from the reincarnation of blogs and better crisis monitoring to client relationships, campaign measurement and the skills practitioners need to thrive today.
In case you missed some of these, we have bundled them here for your perusal. Onwards to May and (hopefully) better days!
The reincarnation of blogs—and new opportunities for marketers
Although there may be disagreement about when blogging was born, one thing is clear. Blogging has been reincarnated and the pandemic deserves a lot of credit for it. Here’s how to capitalize.
7 leading metrics to measure the success of your PR campaign
These PR tips reveals the most critical PR metrics for you to follow when evaluating ROI. They’ll help you measure campaign results and understand if everything goes the way you planned.
PR 101 in 2021: Life in a changing public relations landscape
Since every company is vastly different, there is no textbook answer to describe what PR pros do. But there are fundamentals that are important—no matter the company or situation.
5 ways media monitoring can help you beneficially evolve after a PR crisis
PR crises are commonly associated with doom and gloom, and for the most part that reputation is rightly earned. However, as crisis comms pros know, when a crisis is handled well there can be significant positive outcomes.
Be your own—and your team’s—best editor: 6 tips for editing like a pro (
In our world of PR, everyone is a writer and an editor. Here are some tips for being a better editor, whether you are reviewing the work of a colleague or giving your own first draft one last look.
5 critical skills every PR specialist needs in today’s world
Public relations specialists work with many kinds of clients, in a wide variety of fields, and to be able to serve each client well they must be adaptable and often act as a jack of all trades.
4 creative ways PR agencies can build killer relationships with clients
Handling a pushy client that feels like they “know” marketing can be challenging. Clients can be unkind, but it’s likely because they don’t trust your abilities yet. Here’s how to change that.
How cold outreach has changed—and what works today
Typically, cold outreach involved emailing a journalist or site owner you’d never connected with before. But it’s easier than ever now to build relationships before you officially reach out.
New PRSA initiative tackles society’s most divisive issues—Q&A with 2021 Chair Michelle Olson
PRSA recently announced the launch of one of its most ambitious initiatives yet, designed to help PRSA members and the broader comms profession address a host of complex societal issues. PRSA Chair Michelle Olson offers insights.
Crafting a winning PR strategy from purpose to pitch
There are plenty of ways that brands and corporations can land great media placements in big publications and generally get great media coverage, even with a limited PR budget. Here’s how.
