Mon.Apr 17, 2017

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Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

Deirdre Breakenridge

A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. Over time, by following this mantra, you will get where you want to go.

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Common Crisis Simulation Question Answered: How To Prepare

Melissa Agnes

I recently published a video discussing the best way to train your staff to be crisis-ready (hint: it’s by conducting a crisis simulation). At the end of the video, I invited viewers to ask me questions so that I could help them – and you – prepare and conduct a successful exercise. While I received several questions, there was one in particular that came from both professionals and students.

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Digital Disappointment: Brands Getting CX Wrong

The Proactive Report

Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. Customers are living in an environment where technology surround them, affects their everyday activities and makes many of the old ways obsolete. The customer journey is not what it used to be and people interested in your product or service have many avenues of information available to them now.

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Join the PR Resolution

The Resolution Blog

Join thousands of communications professionals around the globe and get the Resolution email straight to your inbox. [link] Every two weeks I collate the stand-out five things you need to know in PR. You will receive a simple bullet-pointed mail informing you of the best new tools, how-to cheat sheets, eBooks and inspiring examples of innovation from PR teams and thought leaders.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Take Your Earnings Release to the Next Level

Cision

Every quarter, the earnings release raises the stakes for corporate communications professionals. It’s once again time to plot your course between a growing to-do list and this immovable deadline. But is there a way to make your job easier and score the best possible outcome for this coveted news? Such a high-visibility opportunity to tell your company’s story requires employing thoughtful tactics to win quality media coverage.

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What bothered me most about the United Airlines crisis

Communications Conversations

By now, we’re all kinda United’ed out, aren’t we? My Facebook feed was full of people still talking about it last week. My LinkedIn feed is STILL full of people opining about the incident. And, most (if not all) of this commentary has been highly critical of United. PEPSI: We made the biggest PR blunder of any major company this year.

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Take Your Earnings Release to the Next Level

Beyond PR

Every quarter, the earnings release raises the stakes for corporate communications professionals. It’s once again time to plot your course between a growing to-do list and this immovable deadline. But is there a way to make your job easier and score the best possible outcome for this coveted news? Such a high-visibility opportunity to tell your company’s story requires employing thoughtful tactics to win quality media coverage.

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Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you?

Prohibition

It’s been an exciting time at Prohibition PR. What with new offices in Chapel Allerton and a raft of new account wins, we need to expand the team. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency.

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The “social” disease: A contagious virtual condition

The Hoffman Agency

By Czarina Cabuyadao , Account Manager, The Hoffman Agency Singapore. And no, it’s not what you think — it’s not that other social disease. I’m talking about how your hands and brains are wired to your mobile device or devices and how it is taking over your life. Sure, there’s nothing wrong with it — you need to be connected all day because people are constantly awaiting updates from you with bated breath.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.