Ronn Torossian
MARCH 2, 2016
The older and more mature public relations becomes, the more it relies on less traditional approaches to getting results. It also relies on connecting more with a younger audience through the use of social media marketing and online campaigns. These ads feature content geared towards a millennial audience. Cision recently responded to these changes and the growing demand from PR specialists by overhauling its dashboard.
Cision
MARCH 2, 2016
Crises can strike at any time. And if you don’t have a plan, your brand reputation could take a hit. Greg Jawski, senior vice president in the reputation management practice of Porter Novelli, believes a well-thought out plan is key to weathering crises and protecting your reputation. In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Shift Communications
MARCH 2, 2016
As we’re nearing the end of the first quarter, companies are out in full force, spending their shiny new 2016 marketing budgets on lead gen campaigns; ad campaigns, email marketing, you name it – they’re doing it. The problem? For many industries, this means the big dogs in the arena are shouting the loudest and out-spending the rest. For smaller brands (or brands with smaller budgets), this presents a challenge, albeit not an unbeatable one.
Waxing UnLyrical
MARCH 2, 2016
Guest Post by Deirdre Breakenridge. International Women’s Day – coming up in less than a week – is a time to recognize women around the world for their achievements. They may be well-respected and powerful women who are changing the world economically, socially or politically. They may be the women who have influenced your career, or they may be women you know on a more personal level … like your own mom who tirelessly cared for you your entire life.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Katie Paine's Measurement Blog
MARCH 2, 2016
Please note: This piece, written by Sally Falkow, originally appeared on The Proactive Report. This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics Q1: 13 years ago Don Bartholomew said he hoped to see holistic […]. The post #DigitalPR Twitter Chat with Katie Paine appeared first on Paine Publishing.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
MARCH 2, 2016
I know, I know: with all the data available with the click of a mouse, it can be overwhelming to know what to pay attention to and what to do with it. But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend!
ImPRessions - Crenshaw Communications
MARCH 2, 2016
Like most primary-watchers, I’m tired of reading – even tired of blogging – about Donald Trump. Yet you can’t deny that the candidate has a talent for public relations. There’s one thing that separates Trump from others in the dwindling Republican field – and I don’t mean his billions, his business background, or even his hair.
Mora Communications
MARCH 2, 2016
I ended up with one of those virulent viruses that basically renders you brain-dead for a number of days. On Friday, I decided to stay home and send out my emails while watching coverage of the presidential primaries, flipping from CNN to MSNBC to Fox News. Basically in a fevered daze, I sat staring at the screen for hour upon hour. Because of my near delirium it took me those multiple hours to recognize one very disturbingly interesting fact.
Expert insights. Personalized for you.
174 
Let's personalize your content