Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. “The near future of digital news may be as tumultuous as the near past,” he wrote.

Pitching 215

Pitching Journalism Construction Writing 215

Onclusive

JANUARY 17, 2018

Samsung leads the pack ahead of Apple and Google. It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which brands, however, are making the biggest splash? Last year, AirPR announced Research Trends , a new feature of AirPR’s software that allows users to search real-time content and discover trends by keyword including co

Trends 191

Trends Brand Branding Software 191

Axia PR

JANUARY 17, 2018

A few years ago, Axia Public Relations made the transition to HubSpot, a developer of inbound marketing software products, and we’ve been tremendously pleased with the results. One of the biggest reasons our team enjoys HubSpot so much? It gives us the ability to manage all our clients’ blogs as well as make updates to various website pages. We like HubSpot’s blog functionality and manageability so much that we think you should start using it too!

Blogging 69

Blogging Software Publicity Marketing 69

Presspage

JANUARY 17, 2018

The answer isn’t gaming the system, but creating a smart newsroom that offers vital topical information that scoops up interested journalists and members of the public. “If you’re doing what’s most natural and right for your readers,” says Jared Hoffmann, digital marketing manager at Children’s Mercy Kansas City , “that’s in Google’s best interest as well.” Here are some tips.

SEO 60

SEO Engineering Mobile Pitching 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

David PR Group

JANUARY 17, 2018

With the new year come new marketing goals. Many folks I speak with want to increase their name recognition and build their brand in 2018. While a full-blown public relations campaign is a surefire bet, a number of other tactics exist to meet your goal of improved name recognition. Read more at [link]. Please see below or click here to comment. The post 5 Simple PR Tactics to Grow Your Business in 2018 appeared first on David PR Group | Public Relations, Reputation Management and Attorney Mark

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Reputation Meeting Groups Marketing 48

Buzzstream

JANUARY 17, 2018

Creating valuable evergreen content is hard. In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. Technical topics that require a lot of research, custom images, and step-by-step demonstrations can become quite tedious and boring. It takes dedication, time, and commitment to creating content that will take the target audience from Point A to Point B.

eBook 108

eBook Infographics Pinterest How To 108

ImPRessions - Crenshaw Communications

JANUARY 17, 2018

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. For some companies, the embrace of social change programming was little more than lip service — maybe a dignified corporate social responsibility report on environmental stewardship, or a donation-with-purchase campaign to benefit a nonprofit.

Corporate 159

Corporate Reputation Nonprofit Guidelines 159