Cision
OCTOBER 7, 2016
There are pumpkin spice cookies, cakes, candles and yes, lattes. In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. 2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%.
ImPRessions - Crenshaw Communications
OCTOBER 7, 2016
Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It’s easy to be swept off your feet by a charismatic team, or to be dazzled by a slick presentation. How to ensure you get both style and substance, as well as the perfect fit, or the closest thing to it? It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses.
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Cision
OCTOBER 7, 2016
Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes, a syndicated daytime program that tackles socially relevant, topical and exclusive stories. Lambert is a new addition to the T.D. Jakes team, but isn’t new to talent booking. He was previously a talent executive for The Preachers, and also FabLife.
ImPRessions - Crenshaw Communications
OCTOBER 7, 2016
In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Crafting and packaging compelling stories and conveying them to the right audience is the essence of building a brand through PR.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Proactive Report
OCTOBER 7, 2016
The media landscape is still shifting – and will continue to do so as the young digital natives grow up and grow older. Right now TV is still the number one choice for news across the entire American population, but it’s by a narrowing margin. The 18 – 49 year-olds prefer to get their news online. And as more digital natives get to an age where they’re reading and watching news, the numbers will keep moving in the direction of online.’ The fastest growing change
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Beyond PR
OCTOBER 7, 2016
Football fan or not, most Americans are well aware that football season is upon us. Because football now officially holds the title of America’s favorite sport — according to about 33% of sports fans — the fan base is not limited to a specific demographic, but rather is comprised of people across all audience segments. There are so many ways to enjoy the games, from attending the event in person to watching it from the comfort of your own home.
Waxing UnLyrical
OCTOBER 7, 2016
What do you do when content gets personal, so personal, that you can’t see any other way forward? Our editorial theme this month is content (though we’ll also have posts on measurement, seeing as how that was last month’s theme, and last month was a wash). Normally I don’t have trouble coming up with content. But this week, I do, because none of the content I want to produce is particularly professional in nature.
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